24/06/2026
MSC (MicroSave Consulting) convened and moderated a focus group discussion (FGD) with the beneficiaries of the Pradhan Mantri Jan Dhan Yojana (PMJDY). The FGD brought beneficiary voices directly into a conversation with Her Majesty Queen Máxima of the Netherlands, the United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA), during her visit to India.
The discussion created a direct platform for the PMJDY beneficiaries to share their experiences and offered ground-level insights into how access to financial services translates into usage, resilience, and financial well-being. The conversation highlighted the transformative impact of the PMJDY and the persistent challenges that remain in advancing meaningful financial health outcomes.
Following the FGD, MSC’s senior leadership participated in a policy dialogue with the UNSGSA delegation. The discussion covered lessons from the implementation of the PMJDY scheme and opportunities to strengthen financial health outcomes. It also addressed the evolving agenda for financial inclusion in India, including the critical shift from access-driven metrics to measures of usage, resilience, and well-being.
At MSC, we believe that beneficiary voices must remain central to policy conversations. With 27 years of experience in financial inclusion across emerging markets, we remain committed to ensuring that ground-level evidence shapes national and global policy. We strive to build financial systems that are accessible and genuinely responsive to the people they serve.
We thank the PMJDY beneficiaries who generously shared their journeys and perspectives.
UN Secretary-General's Special Advocate for Financial Health | Koninklijk Huis