24/04/2026
From the page to the shelf, Celebrating World Book Day and Independent Bookstore Day 📚
Yesterday, on World Book Day, we celebrated the quiet magic of stories of the ones that keep you up past midnight, the ones that change how you see the world, and the ones you press into a friend's hands saying "you need to read this”!
Tomorrow, on Independent Bookstore Day, we celebrate the people who make that moment possible. Not algorithms. Not recommendations. Real people - who remember your face, know your taste, and somehow always know exactly what you need next.
These are the curators of curiosity. The champions of discovery. The passionate custodians of literature who turn a shop into a sanctuary.
Through the PMF programme, IFI is proud to partner with independent bookstores bringing French literature closer to readers across India and beyond - from the sunlit aisles of Kerala, Tamil Nadu, and Pondicherry, to the misty shelves of Thimphu, Gangtok, and Pune. Over a dozen cities. Hundreds of stories. One shared love of books.
Because the best bookstores aren't just where books live - they're where readers find their people.
🔍 Spot your favourite store? Tell us the best book you've ever discovered there. 📖💬