Down town and fashion forward
Down town Reykjavík is an exciting place where things are happening. Now four shops have banded together in an alliance for their area called Vitahverfið (The Lighthouse Village). The Lighthouse Village is home to fashion boutiques Kronkron that focuses on young and upcoming designers and even has its own label called KRON by KRONKRON, Herrafataverzlun Kormáks og Skj
aldar, a unique men’s clothing shop, Kiosk, voted the best place to stock up on local fashion design in 2011 and 2012 by Grapevine and GK Reykjavík, a fashion store with great emphasis on high quality service and personal atmosphere. These shops have joined hands with Kex Hostel, housed in an old biscuit factory, furnished with salvaged materials and found objects from various places. With a café and bar, lounge area and a heated outdoor patio Kex Hostel is a great place for concerts, markets and various happenings. It’s in effect the place to gather in the Lighthouse Village.
“We realized that we had these 4 shops basically on the same spot, all selling Icelandic design among other well-known fashion labels. So it became kind of obvious that this was an exciting place where you can find the best of the best when it comes to fashion in Reykjavik. We joined hands with Kex Hostel that’s just down the street and they are building an actual light house this summer on the same spot that the old lighthouse used to be and the name of the quarter comes from. On the horizon is a spring festival where we will turn the new lighthouse on,” says Lighthouse Village's spokesman Guðbrandur Kaupmaður. The Lighthouse Village includes a part of Laugavegur shopping street from Frakkastígur and down to Kex Hostel at Skúlagata.