23/04/2026
Jamaica Cruising Strengthens Strategic Engagement at CPAA – Seatrade Cruise Global 2026 🤩‼️
At Seatrade Cruise Global 2026, the Cruise Professional Advisor Alliance (CPAA) provided a high-level platform for targeted engagement with key stakeholders across the cruise sector. Jamaica Cruising, as a fourth-year sponsor, reinforced its commitment to sustained industry collaboration and long-term growth.
During the event, Jamaica Cruising conducted over 10 one-on-one meetings with key itinerary planners and strategic cruise line partners, focused on expanding deployment opportunities and strengthening Jamaica’s position across all six cruise ports. These discussions were aligned with national priorities to enhance visitor experience, optimize port utilization, and drive economic impact.
This level of direct engagement reflects a deliberate and proactive approach to market positioning — ensuring Jamaica remains competitive, visible, and aligned with evolving cruise line strategies.
A highlight of the event was the award of recognition presented to Joy Roberts and Minister Tova Hamilton, acknowledging Jamaica’s continued leadership, partnership, and investment in the cruise tourism sector.
Jamaica’s presence at CPAA demonstrates the importance of consistent engagement, strategic relationship-building, and clear destination positioning in securing future cruise growth.