In February of 2013, WAO RYU!TV ONLY in JAPAN was born to introduce areas and culture of Japan. Amazing Japanese food and tradition was introduced through eyes of foreigners in a high quality documentary style. Many great things about Japan, in which even Japanese people did not know were introduced. In the year 2012 when the channel started, more than 10million foreign tourists came to Japan. In
2016 the number passed 20 million, and in 2019 the number reached 31.88 million.As the number of foreign visitors to Japan grew, and with many more people interested in Japan, WAO RYU! ONLY in JAPAN became one of the biggest channels in YouTube to introduce and show what Japan is about. With the 2021 Tokyo Olympic and the 2025 Osaka Expo on its way, the Japanese government aims for 60million foreign tourists to Japan by the year 2030. From one- time-only-travelers to loyal repeaters. As the number of foreign tourists and YouTuber viewers grow, the market and the viewer demographics change and the viewers' demand for WAO RYU! ONLY in JAPAN has been evolving. ONLY in JAPAN sees this as a second wave of evolution and has decided to renew the channel to meet those demands. More information on what you cannot find in a few days tourist visit will be introduced in much more depth!
