14/05/2026
Counterfeiting is more than a market problem. It is a trust problem, an information problem, and a public-interest issue that requires stronger collaboration between enforcement agencies and the media.
This was the message delivered by the Anti-Counterfeit Authority Executive Director, Dr. Robi M. King’a, PhD, during his keynote address at the Annual Pan-African Media Summit held at Safari Park Hotel & Casino, Nairobi.
Addressing journalists, broadcasters, media leaders, government representatives, civil society actors and development partners, Dr. King’a drew a clear connection between counterfeiting and information integrity. He noted that fake products survive because they are presented to the public through false claims, copied brands, manipulated packaging and abused consumer trust.
He emphasized that the same deception that allows counterfeit goods to enter the market also threatens the credibility of information, especially in a digital environment where content can be stolen, altered, rebroadcast without consent or falsely attributed.
For the media industry, intellectual property is not an abstract legal issue. It is found in the stories journalists write, the images they capture, the footage they produce, the music they use, the documentaries they air, the broadcast signals they transmit and the brands their audiences trust. When these assets are copied, pirated or misused, both creativity and public trust are weakened.
Dr. King’a also highlighted the real-life impact of counterfeiting, citing risks to public health, safety, education, agriculture, livelihoods and the economy. Counterfeit alcohol, fake fertilizer, substandard educational materials and unsafe consumer products are not just enforcement statistics; they are stories of deception that affect families, businesses and communities.
The Authority urged the media to treat counterfeiting and piracy as serious public-interest issues, report on intellectual property with depth and accuracy, and help citizens understand the link between fake goods, stolen content and public trust.
Dr. King’a further encouraged media houses to protect their own creative and commercial assets by safeguarding their content, brands, footage, music, digital platforms and broadcast signals from unauthorized use.
The keynote reaffirmed ACA’s commitment to working closely with the media through awareness creation, enforcement updates, technical support and stakeholder engagement to strengthen public understanding of counterfeiting and intellectual property protection.
The message was clear: protecting authenticity is not only about protecting products on the shelves. It is about protecting creativity, journalism, innovation, markets and the integrity of information.