29/07/2026
The two-day AfCFTA Competition Policy Sensitization Workshop got underway today, jointly hosted by the AfCFTA Secretariat and the Authority in Nairobi.
The workshop, themed "The Road to the Ratification of the AfCFTA Competition Protocol” was officially opened by Ms. Regina Ombam, Principal Secretary, State for Trade.
The PS observed that the conversation around the AfCFTA has shifted decisively from negotiation to implementation, adding that the question is no longer whether the AfCFTA exists, but how businesses, and particularly MSMEs maximize its benefits.
She described competition policy as the invisible framework that keeps markets fair, protecting consumers from unfair pricing, encouraging innovation, and ensuring that businesses of all sizes meaningfully participate in regional trade.
The Authority’s Director-General, Hon David Kemei Rotuk, noted that the promise of a single continental market of over 1.3 billion people is now a reality, but cautioned that open borders without credible competition rules risk becoming pathways for collusion, abuse of dominance, and predatory cross-border conduct that would negate the very gains the Protocol is meant to unlock.
Mr. Kemei pointed to the Authority’s fifteen-year enforcement record, its active partnerships with COMESA, the EAC, and a recent peer review affirming its alignment with international best practice, as proof of Kenya's readiness to lead by example in ensuring the anticipated benefits of AfCFTA are shared by consumers, SMEs, and businesses across Africa.
The Authority’s Board Chairperson, Hon. Hon. Kiraitu Murungi, EGH, grounded the discussion in Kenya's own economic realities.
He noted that Kenya exports more than 70% of its tea to just five markets, a concentration that leaves smallholder farmers exposed to abuse of buyer power and foreclosure by dominant multinational buyers and logistics intermediaries.
A continental competition regime, he argued, working alongside deeper market diversification, is one of the ways to correct that imbalance and ensure farmers and SMEs capture a fairer share of the value they create.
Over the workshop period, delegates from the AfCFTA Secretariat, the Authority, COMESA, EAC, Government, the private sector, legal practitioners, and civil society will deliberate on Kenya's pathway toward ratifying the Protocol ahead of the African Union's end-2026 deadline.