12/05/2025
Entrepreneurship not for small boyz
Entrepreneurship is war.
Here’s what you’re signing up for if you choose to enter the battle:
The constant punches that come from trying to build a business are not for everyone.
I've been hit in the face more times than I can count.
Not literally, but that's what building Quest felt like.
We scaled to a billion-dollar valuation, but the journey wasn’t all sunshines and rainbows.
When we first started, I had to put my house up as collateral.
So if we failed, I would have had to tell my wife “Sorry, we lost everything.”
Not the glamorous version you see on Instagram.
Most people aren't built for this level of pain - and that's okay.
I wasn't a born entrepreneur either.
If you have something worth suffering for, none of this will matter.
But at some point, you'll ask yourself: "Why am I doing this?"
• This is brutal
• This is hard
• This hurts
If you don't have a rocksolid answer, you will quit.
I always come back to this quote:
"Success is going from failure to failure without loss of enthusiasm."
Because without purpose, you won’t be able to weather the inevitable bad days.
Don’t think money is a good enough motivator.
All the fame, money, and accolades in the world won’t keep you on your feet when the going gets tough.
You will fail repeatedly. You will be laughed at. You will lose money. You will doubt yourself.
This is the punch line of entrepreneurship.
It changes you in ways you never expected.
It tests your character at every turn.
It reveals who you really are.
And that's the real value in it - far beyond any exit strategy or valuation.
Success is a game of attrition.
Find a purpose worth suffering for.
And you’ll last longer than everyone else in the ring.
If you're scaling or starting business from 0-8 figures, and need a coach to get to the next stage... click here.
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