26/03/2026
๐๏ธAre you getting a real deal?
Consumers should be able to trust what they see online โ But at least 30% of traders display discounts incorrectly during major sales events.
A recent EU-wide check shows that misleading pricing is still common during events like Black Friday and Cyber Monday.
Together with national consumer protection authorities, we examined 314 online traders across the EU and European Economic Area, finding common issues:
๐นArtificial price inflation before sales
๐นMisleading presentation of discounts
National consumer authorities can follow up with traders and ask for necessary changes.
Consumers deserve real dealsโnot misleading ones.