The Apprezza Campaign is a tourism educational campaign which aims to raise awareness about the importance of Malta’s tourism product by learning and appreciating Malta's culture, heritage and natural environment. One day, something special happened that changed my life. I met Sahharina, a friendly fairy who told me that she needed my help. She asked me to come over to Malta to help out the Maltes
e people to appreciate more the Maltese Islands so it becomes a better place for both the Maltese as well as for the tourists like me who come and visit you. I loved living in the sea but I knew that if the Maltese needed my help, I couldn’t refuse. Now I only have a small problem; I don’t know what I have to do! However, together we can explore the beauty of the Maltese islands; their nature, heritage, traditions, culture, history and may other interesting things. We can make new friendships and have fun whilst we discover Malta and how we can make it a better place!