20/08/2026
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Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP), the Soul of Borneo Gala Evening was held at voco Hotel, Kuching on 19 August 2026, in conjunction with PATA Travel Mart 2026.
The evening celebrated Sarawakβs role as host of this landmark international tourism gathering, bringing together tourism leaders, industry partners and stakeholders from across the Asia Pacific.
In his speech, the Premier of Sarawak, The Right Honourable Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg, highlighted that hosting PATA Travel Mart 2026 is both an honour and a responsibility for Sarawak. Sarawak has something meaningful to contribute to the future of tourism, not merely as a place to visit, but as a partner in shaping a more sustainable and inclusive destination.
One of the highlights from the evening was the revelation of Sarawak's new brand positioning, Sarawak: Gateway to Borneo reflects Sarawak's vision as the gateway to discover Borneo's rich culture, heritage, festivals, biodiversity and local communities. It also highlighted Sarawak's commitment to responsible tourism that benefits future generations.
The evening also witnessed the presentation of TOP 25 Restaurants in Sarawak, highlighting Sarawak's best culinary offerings. This recognition was founded by Mr Bernard Metzger to promote Sarawakβs food and dining scene.