Sabah Tourism Board

Sabah Tourism Board Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sabah Tourism Board, Government Organization, Sabah Tourism Board, 51, Gaya Street, Kota Kinabalu.

Sabah Tourism Board promotes eco-tourism and works with industry players and the Ministry of Tourism to ensure sustainable growth through seven key divisions focused on development and marketing.

Sabah Tourism Board (STB) and Scoot signed a three-year Memorandum of Collaboration (MoC) to strengthen air connectivity...
15/08/2026

Sabah Tourism Board (STB) and Scoot signed a three-year Memorandum of Collaboration (MoC) to strengthen air connectivity and jointly promote the state to travellers from Singapore and Scoot's wider international network.

The partnership will support Sabah's continued efforts to enhance accessibility to the destination through stronger airline collaborations, while increasing awareness of its diverse tourism offerings among travellers across key international markets.

The MoC was signed at Scoot’s office in Singapore by Mr Julinus Jeffery Jimit, Sabah Tourism Board Chief Executive Officer, and Ms Lau Hui Ling, Director of Marketing, Public Relations and Loyalty at Scoot. The signing ceremony was witnessed by Mr Calvin Chan, Chief Commercial Officer at Scoot, and Mr Ismail Mohamad Bkri, Deputy High Commissioner of Malaysia to Singapore, representing Her Excellency Datin Paduka Anizan Siti Hajjar Adnin, High Commissioner of Malaysia to Singapore. Also in attendance were Ms Tay Shu Lan, Deputy Chief Executive Officer of Sabah Tourism Board, and Mr Muadz Samat, Deputy Director of Tourism Malaysia Singapore Office.

Sabah Minister of Tourism, Culture and Environment, YB Datuk Jafry Ariffin in a statement, said the collaboration reinforces Sabah's commitment to strengthening international connectivity and building strategic partnerships that support the continued growth of the tourism industry.

Through this partnership, Sabah Tourism Board and Scoot will collaborate on joint marketing and promotional initiatives to increase destination awareness, stimulate travel demand and encourage more travellers to explore Sabah. Currently, Scoot is connecting Singapore (SIN) to Kota Kinabalu (BKI) with 10x weekly flights.


A welcoming dinner reception was held this evening at Ormond Hotel, Sandakan, in conjunction with the Sandakan Day Memor...
14/08/2026

A welcoming dinner reception was held this evening at Ormond Hotel, Sandakan, in conjunction with the Sandakan Day Memorial 2026. Hosted by the Sandakan Municipal Council, the reception brought together dignitaries, international representatives, families and relatives of prisoners of war, and invited guests ahead of tomorrow’s solemn memorial service.

The evening was graced by YB Datuk Ceasar Mandela Malakun, Assistant Minister to the Chief Minister of Sabah, representing the Chief Minister of Sabah, as Guest of Honour.

Also in attendance were YB Dr. Andi MD Shamsureezal bin Mohd Sainal, Assistant Minister of Tourism, Culture and Environment Sabah; Her Excellency Ms. Danielle Heinecke, Australian High Commissioner to Malaysia; His Excellency Mr. Ajay Sharma CMG, British High Commissioner to Malaysia; His Excellency Mr. Michael Wehi Mailetonga Walsh, New Zealand High Commissioner to Malaysia; Mr. David H. Gamble Jr., Chargé d’Affaires of the U.S. Embassy in Malaysia; Ms. Sarah Kennedy, Assistant Secretary, Department of Veterans’ Affairs; Mr. Farizal Setoh, Deputy President, representing the President of the Sandakan Municipal Council; and Ms. Josephine Chai, Chief Marketing Officer, representing the CEO of Sabah Tourism Board.

The presence of the families and relatives of the prisoners of war gave particular significance to the evening, reflecting how the history of Sandakan continues to be carried through generations by those whose families were forever connected to the events that unfolded here more than eight decades ago.

In his welcoming remarks, Mr. Farizal reflected on the importance of honouring those who lost their lives and the families who have carried their memories across generations. He also highlighted Sandakan as a destination where history, nature, culture and warm hospitality come together, while expressing hope that remembrance would continue to strengthen friendship and understanding among communities and nations.

In his address, YB Datuk Ceasar Mandela Malakun acknowledged the deeply personal journeys undertaken by descendants who had travelled from afar to Sandakan, many carrying memories, photographs, letters and stories preserved within their families for generations.

He paid tribute to the Allied prisoners of war who suffered and perished during the Sandakan tragedy, as well as to the courage and compassion of local people who risked their own safety to assist those in need. He emphasised that behind every historical record and number was a person who was known and loved, and that preserving these stories ensures the history of Sandakan continues to be remembered with accuracy, dignity and humanity.

Tomorrow, 15 August 2026, the Sandakan Day Memorial Service will be held at Sandakan Memorial Park at 7:00 AM, commemorating the Allied prisoners of war who perished during the tragic Sandakan Death Marches of World War II.

Members of the public are invited to attend and pay tribute to their courage, sacrifice and memory.

Please refer to the official programme for full ceremony details.
https://brochures.sabahtourism.com/books/PROGRAM-BOOKLET-FOR-SANDAKAN-DAY-2026/

Let all come together in remembrance. Lest we forget.

A warm welcome to Kota Kinabalu, Sabah, to Island Sky.We are delighted to welcome all 95 passengers and 81 crew members ...
14/08/2026

A warm welcome to Kota Kinabalu, Sabah, to Island Sky.

We are delighted to welcome all 95 passengers and 81 crew members to our shores. We hope you have a wonderful time discovering Kota Kinabalu and experiencing our local food, warm hospitality, and rich culture.

As Island Sky continues her journey to Sandakan, another side of Sabah awaits. Take the opportunity to explore the city, immerse yourself in Sandakan’s incredible nature and wildlife, and enjoy the local flavours that make this part of Sabah so special.

Welcome to Sabah, Island Sky. We hope your time with us is filled with wonderful experiences and fond memories.

Selamat datang and enjoy your journey through Sabah.

The Sabah Tourism Board is honoured to welcome the Hi Trail Crew - Sensory Expansion Trip Season 1 (감각확장여행 시즌1) to Sabah...
13/08/2026

The Sabah Tourism Board is honoured to welcome the Hi Trail Crew - Sensory Expansion Trip Season 1 (감각확장여행 시즌1) to Sabah!

This inspiring group of visually impaired runners and their dedicated guide runners have travelled to Kota Kinabalu with a goal of running in the Kota Kinabalu City Half Marathon this Sunday, 16th August. Living up to their moving motto, "Let's walk all the roads in the world together," the team also set out to discover the warmth and beauty of Sabah within the west coast area.

Sabah Tourism Board hosted the group for a day of discovery at the Mari Mari Cultural Village. Accompanied by Sabahan Korean-speaking guide, the crew immersed themselves in the vibrant heritage of Sabah’s major ethnic tribes, engaging through rich soundscape and exploration through senses.

At the Sabah Tourism Board, we are committed to ensuring that Sabah’s rich culture, breathtaking nature, and warm hospitality can be meaningfully experienced and enjoyed by travellers of all abilities. We extend our gratitude to the Hi Trail Crew for inspiring us, and we wish all participants the best of luck in the marathon!

Sabah is honoured to host diplomatic representatives and embassy officials from 10 nations, including Switzerland, Germa...
10/08/2026

Sabah is honoured to host diplomatic representatives and embassy officials from 10 nations, including Switzerland, Germany, Italy, Slovakia, the United States, Finland, Belgium, the Czech Republic, Austria, and the European Union for the 2026 ESSZone Security Briefing and Engagement with International Delegations in Sandakan from 6 to 7 August 2026.

Led by the Minister of Home Affairs of Malaysia, YB Datuk Seri Saifuddin Nasution Ismail, alongside key Sabah state leaders, the delegation gained firsthand insight into Eastern Sabah's robust security measures. Representing the Ministry of Tourism, Culture and Environment Sabah (KePKAS) were Minister YB Datuk Jafry Ariffin, Assistant Minister YB Dr Andi MD Shamsureezal Bin Mohd Sainal, Assistant Minister to the Chief Minister and Sabah Tourism Board (STB) Chairman YB Datuk Joniston Bangkuai, KePKAS Permanent Secretary Madam Josie Lai and STB CEO YBrs. Tuan Julinus Jeffery Jimit.

During the event, STB presented an update on Sabah’s tourism industry and hosted vibrant cultural performances for the welcoming dinner.

Beyond briefings, the delegates explored Sandakan’s premier ecotourism sites, including the Sepilok Orangutan Rehabilitation Centre, Bornean Sun Bear Conservation Centre, Rainforest Discovery Centre, Selingan and Little Bakkungaan Islands, and the historical Agnes Keith’s House.

This initiative highlights Malaysia's continued commitment to security, transparency and paving the way for greater international confidence and safe travel experiences to Sabah, Malaysian Borneo.

Sabah was honoured to host a welcome dinner for the bright young minds and dedicated educators of THINK Global School, l...
07/08/2026

Sabah was honoured to host a welcome dinner for the bright young minds and dedicated educators of THINK Global School, led by Chief Vision Officer Ashley Silver and Principal, Jen Buchanan.

As a high school that travels to different countries each term, THINK Global School has selected Sabah for the second time, as their classroom for 2026 term. The THINK Global School bring together students representing 24 different countries studying pluralism, cultural co-existence, and community living within Sabah.

Sabah Tourism Board Chief Executive Officer, Julinus Jeffery Jimit, kindly welcomed the delegation, celebrating their presence in our state. He took the opportunity to share how Sabah stands as a living testament to the power of unity in diversity, making it an ideal destination for experiential learning on the topic of pluralism and social harmony.

We wish THINK Global School an unforgettable journey of discovery, growth, and connection as they explore the best of Sabah!

Last Saturday, July 25th, marked the official flag-off of the 14th annual Coalition Duchenne Expedition Mt Kinabalu at S...
27/07/2026

Last Saturday, July 25th, marked the official flag-off of the 14th annual Coalition Duchenne Expedition Mt Kinabalu at Shangri-La Tanjung Aru Resort.

This powerful annual climb raises important global awareness for Duchenne muscular dystrophy, a rare genetic disorder that primarily affects boys. Over the past 14 years, the expedition has united more than 700 climbers from around the globe in a shared mission of hope.

The welcoming speech by YB Datuk Jafry Ariffin, Minister of Tourism, Culture and Environment Sabah, was delivered on his behalf by Mr Julinus Jeffery Jimit, CEO of the Sabah Tourism Board, who flagged off the expedition.

Sabah is proud to host a positive movement that fosters human connections, promoting cross-cultural understanding, and driving meaningful change within local and international communities.

Founded in 2011 by Sabahan, Catherine Jayasuriya and her son Dusty Brandom, Coalition Duchenne is a US-based non-profit dedicated to funding research and accelerating access to treatments for Duchenne. What began as Catherine’s vision in 2010, has grown into a powerful movement integrating adventure with rare disease advocacy across the Asia-Pacific region.

We wish them a successful and smooth expedition!

Sabah Tourism Board's Marketing Division successfully hosted the Sabah Tourism Clusters Engagement: 2027 Proposed Strate...
10/07/2026

Sabah Tourism Board's Marketing Division successfully hosted the Sabah Tourism Clusters Engagement: 2027 Proposed Strategies & Initiatives at Shangri-La's Tanjung Aru, Kota Kinabalu, bringing together tourism associations, travel agents, airline partners and Tourism Malaysia representatives. The engagement provided a platform to review industry feedback, refine proposed strategies and strengthen collaboration across domestic and international markets.

The session commenced with welcoming remarks by Sabah Tourism Board Chairman, Datuk Joniston Bangkuai, who underscored the importance of strong government-industry partnerships, practical and market-driven initiatives, shared ownership, innovation and strategic collaboration to ensure Sabah remains a competitive and compelling destination.

Pre-clusters meeting, Mr Julinus Jeffery Jimit, the CEO of Sabah Tourism Board, also presented about the important highlights of the Sabah tourism industry and the path forward to 2035, emphasising the industry's transition from a focus on visitor arrivals to high-yield tourism.

The productive discussions and valuable insights shared during the engagement will help shape a united and forward-looking tourism strategy for 2027, benefiting the industry, local communities and the state's long-term tourism growth.

The energy in Sabah is soaring this weekend as we play host to the prestigious OCEANMAN Malaysia along the stunning, whi...
05/07/2026

The energy in Sabah is soaring this weekend as we play host to the prestigious OCEANMAN Malaysia along the stunning, white sandy shores of Shangri-La Rasa Ria, Kota Kinabalu!

458 incredible swimmers from 30 countries have gathered to compete in this thrilling open-water swimming event navigating Sabah’s breathtaking coastlines. Athletes are testing their limits across various categories - 2 km, 5 km, 10 km, group relay including a special 500m for Oceankids.

The excitement kicked off on Saturday evening, with Mr Julinus Jeffery Jimit, Chief Executive Officer of the Sabah Tourism Board, officially welcoming the participants at a hosted dinner at the resort, ahead of this morning's exhilarating flag-off for the 5 km & 10 km race respectively.

This spectacular event is proudly supported by the Ministry of Tourism, Culture and Environment Sabah, Sabah Tourism Board, Tourism Malaysia and our host venue, Shangri-La Rasa Ria Resort Kota Kinabalu. This is the third year it took place at the resort after the event made its debut in 2024 reinforcing Sabah’s capability to host large-scale sport event such as Oceanman.

But the adventure doesn't stop at the finish line! Few places naturally blend vibrant urban landscapes with natural beauty quite like Sabah.
Once you have conquered the ocean, it’s time to kick back, relax, and soak up the fun. Treat yourself to our world-famous golden sunsets, indulge in a fresh seafood feast, and make lasting memories by exploring our vast landscape.

Congratulations! Well done to all swimmers, and we wish everyone an exciting time!

Sabah Tourism Board Chief Executive Officer, Julinus Jeffery Jimit, welcomed KOLs and content creators from Malaysia, Au...
29/06/2026

Sabah Tourism Board Chief Executive Officer, Julinus Jeffery Jimit, welcomed KOLs and content creators from Malaysia, Australia, Taiwan, Japan, China and India during a welcoming dinner hosted by Sutera Harbour Resort on 28 June 2026, in conjunction with the AirAsia RedRun held earlier that morning.

In his speech, Julinus thanked AirAsia for bringing together this wonderful group of creators to experience Sabah. He highlighted that strong air connectivity remains vital to the growth of Sabah’s tourism industry and expressed appreciation for AirAsia’s continued support in making Sabah more accessible while helping introduce the destination to new audiences across the region.

STB is delighted to host the creators on a journey showcasing Sabah’s diverse experiences, from world-class marine parks and ancient rainforests to incredible wildlife, vibrant cultures and exceptional local cuisine.

We hope their time in Sabah will be filled with memorable experiences and meaningful encounters and that the stories, photos and videos they create will inspire more travellers to discover our beautiful state.

Address

Sabah Tourism Board, 51, Gaya Street
Kota Kinabalu
88000

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00
Saturday 09:00 - 16:00
Sunday 09:00 - 16:00

Telephone

+60198922121

Website

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