Sabah Tourism Board

29/05/2026

May this season of gratitude, unity and cultural pride continue to strengthen the spirit of togetherness among our communities. Kaamatan is a reminder of the rich heritage and traditions that make Sabah truly unique and welcoming to the world.

On behalf of Sabah Tourism Board, we wish everyone a joyful and blessed Kaamatan celebration.

Kotobian Tadau Tagazo Do Kaamatan.

Julinus Jeffery Jimit
CEO of Sabah Tourism Board

26/05/2026

On behalf of the Sabah Tourism Board, I would like to wish everyone a peaceful and meaningful Aidiladha celebration. May your journeys home and gatherings be filled with joy, blessings, and cherished moments.

Salam Aidiladha.

Julinus Jeffery Jimit
CEO of Sabah Tourism Board

25/05/2026

Sabah welcomes the Odyssey cruise ship with 287 passengers and 196 crew members to the sunny coastal city of Kota Kinabalu.

Like many cruise visits, your stay may be brief but we hope the warmth of Sabahan hospitality, our local cuisine, pristine nature, and rich cultural heritage inspire you to return to discover even more of the adventures, stories, and wonders that await in Sabah.

22/05/2026

Sabah was delighted to welcome Piano Land back to Kota Kinabalu for her 4th visit this year, bringing 2,006 passengers and 486 crew members to our beautiful shores.

To everyone onboard, thank you for spending your time with us. We hope you enjoyed discovering the charm of KK from our sunsets and local flavours to the warmth of our people and culture.

Sabah will always welcome you with open arms. Come back again soon, and next time, stay a little longer.

21/05/2026

Sabah Tourism Board (STB) today received a courtesy visit and briefing from the Malaysia Healthcare Travel Council (MHTC), led by its CEO Suriaghandi Suppiah, to explore insights and opportunities in the healthcare travel industry.

The briefing covered Malaysia’s healthcare travel performance for 2025, with a current focus on ASEAN and Oceania markets. MHTC also highlighted Sabah’s encouraging growth, with Indonesia, China, and the Philippines among the top source markets contributing to healthcare travel revenue from international patients and healthcare travellers.

The MHTC team was welcomed by STB CEO Julinus Jeffery Jimit, who shared an overview of Sabah’s tourism performance and outlook, and expressed STB’s openness to supporting healthcare tourism-related initiatives.

20/05/2026

A Sesi Hala Tuju Perancangan Acara & Pembangunan Kemudahan Pelancongan Negeri was held on May 19, jointly organised by the Ministry of Tourism, Culture and Environment Sabah (KePKAS) and Sabah Tourism Board (STB).

The session was attended by KePKAS Permanent Secretary YBhg. Datuk Josie Lai and representatives from the Ministry of Rural Development Sabah; Ministry of Local Government and Housing; Ministry of Agriculture, Fisheries and Food Industry Sabah; Sabah Cultural Board; Sabah Forestry Department; and district officers from across Sabah.

During the session, STB presented briefings on the current status of Sabah’s tourism industry, including visitor arrival statistics, tourism products, promotional initiatives, and tourism and cultural events.

KePKAS also presented proposals on tourism facility development under the RMK-13, including support for event-related assistance.

19/05/2026

Sabah Tourism Board today held an engagement session with tourism stakeholders on Vireo SEA and Global Sustainable Tourism Council (GSTC) Certification, aimed at helping tourism players adopt globally recognised sustainable tourism standards.

The session was officiated by STB Chief Executive Officer Julinus Jeffery Jimit, in the presence of Deputy Chief Executive Officer Tay Shu Lan.

As part of our ongoing support, STB continues to work closely with tourism stakeholders to strengthen understanding and adoption of sustainable tourism practices in Sabah.

The session featured sharing by Vireo SEA General Manager Mr. Lim Aik Loong on GSTC standards and certification processes, alongside practical insights from industry players including Shangri-La Tanjung Aru, Shangri-La Rasa Ria, and Turtle Island Lodge Selingan, who shared their experiences throughout the certification journey.

18/05/2026

Sabah Tourism Board received a courtesy visit from the Shenzhen Federation of Science Popularization Education Bases, on May 18.

The 12-member delegation, led by its Secretary General Mr. Xin Shi Min, was welcomed by STB CEO Julinus Jeffrey Jimit, DCEO Tay Shu Lan and Marketing Manager (China market) Aboni Loong.

The meeting discussed educational tourism, marine education, science and technology cooperation, and potential education programmes tailored for student groups from China’s Greater Bay Area.

10/05/2026

On behalf of Sabah Tourism Board, I would like to extend our warmest birthday wishes to YAB Datuk Seri Panglima Hajiji Haji Noor, Chief Minister of Sabah.

Thank you for your unwavering support towards Sabah’s tourism industry and your leadership in strengthening Sabah’s position as a world-class destination.

Wishing you a wonderful birthday and many more years of success and blessings.

Happy Birthday, YAB Chief Minister.

Julinus Jeffery Jimit
CEO of Sabah Tourism Board

Selamat Hari Lahir kepada Yang Amat Berhormat Ketua Menteri Sabah,
Datuk Seri Panglima Hajiji Bin Haji Noor.

Semoga dikurniakan kesihatan yang berpanjangan, kebahagiaan serta kekuatan dalam terus memimpin Sabah ke arah kemajuan dan kemakmuran. Terima kasih atas jasa, kepimpinan dan komitmen dalam membawa pembangunan demi kesejahteraan rakyat negeri ini.

Semoga segala usaha dan amanah yang dipikul sentiasa dipermudahkan serta diberkati.

06/05/2026

Ready to discover hidden gems of Borneo?

Whether you have set your bucket list for a sunrise atop Mount Kinabalu or a sunset by the South China Sea, getting to Sabah is conveniently accessible via current domestic & international flights. With over 130 weekly international flights and robust domestic connections from Kuala Lumpur, Subang, Penang, Johor, Sarawak and Labuan, Land Below the Wind is just a flight away.

But don't stop at the capital, Sabah's east coast is calling. Dive into the deep history and wildlife wonders of Sandakan or step into the ancient "Lost World" of Lahad Datu. Journey further south to Tawau, where nature’s giants await at Tawau Hills Park and the town’s legendary seafood wonders provide a feast for the senses. Plunge into the world-class reefs and turquoise dreams of our islands in Semporna to end a perfect Sabah holiday.

Sabah is ready to welcome you home!