Islamic Tourism Centre

Islamic Tourism Centre 'Enhancing Ties, Enriching Knowledge' | Established in 2009

ROLE: Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-friendly tourism and hospitality (MFTH) services standards and certification, and informa

tion exchange. VISION: To be the prime mover and a leader in positioning Malaysia as an Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) hub of global standards and recognitions. MISSION: To undertake the task as an internationally-recognised centre of excellence and point of reference in Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) through strategic research, training, capacity building, standard and certification, and industry development, leveraging on destination diversity, an inclusive ecosystem, and technology advancement.

๐Ÿ“ Royale Chulan Seremban | ๐Ÿ“… 10 June 2026The Negeri Sembilan International Conference on Halal and Sustainability Ecosys...
15/06/2026

๐Ÿ“ Royale Chulan Seremban | ๐Ÿ“… 10 June 2026

The Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026 brought together policymakers, industry leaders and academics to explore the future of halal and Muslim-friendly ecosystems through collaboration, innovation and shared expertise.

Officiated by Encik Chua Choon Hwa, Deputy Secretary General (Tourism), Ministry of Tourism, Arts and Culture Malaysia (MOTAC), the conference highlighted the important role of halal principles, sustainability and Muslim-Friendly Tourism and Hospitality (MFTH) in shaping a more ethical, inclusive and resilient tourism industry.

As part of the programme, Encik Mohammad Faisal Abu Suaib Khan, Director-General of the Islamic Tourism Centre (ITC), delivered Keynote 1: Muslim-Friendly Standards: Clarity, Consistency & Global Direction, sharing insights on Malaysiaโ€™s leadership in the Muslim-friendly tourism ecosystem and the importance of globally recognised standards in driving industry growth, consumer confidence and international recognition.

The conference also featured a Special Discussion titled From Recognition to Results: Industry Experiences with MFAR, moderated by Encik Syed Muneer, which provided valuable industry perspectives on translating recognition into tangible outcomes and strengthening the implementation of Muslim-friendly practices across the tourism and hospitality sector.

The conversation continued with Panel Discussion 3: Halal & Muslim-Friendly Ecosystems: Standards, Industry Expectations & Implementation Challenges, featuring Mr Mahathir Amin, Director of ITCโ€™s Industry Development Division, who joined fellow panellists in discussing the role of standards, implementation challenges and opportunities within the growing Muslim-friendly market.

Together, these discussions reinforced Malaysiaโ€™s commitment to advancing a trusted, inclusive and sustainable Muslim-friendly tourism ecosystem.

15/06/2026

Ever thought of Russia as a Muslim-friendly destination? Well, ITC is working on it!

From Malaysiaโ€™s growing commitment to Muslim-friendly tourism, a wider story is unfolding across the globe. ๐ŸŒ

What began as an effort to strengthen standards of comfort, assurance, and accessibility for Muslim travellers through the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) framework is now reaching new horizons.

Today, that journey continues in Russia, a meaningful step that reflects how understanding and inclusivity in tourism are expanding beyond borders.

And this is only the beginning. From this land, more Muslim-friendly products and services are set to emerge, adding new chapters to a global story of connection, care, and shared travel experiences for Muslim travellers everywhere.

Video credit to @ Encik Mahathir Mohd Amin

ITM 2026 just dropped and itโ€™s giving MAIN CHARACTER ENERGYHotels, wellness, travel, F&B, retail, attractions โ€” this is ...
11/06/2026

ITM 2026 just dropped and itโ€™s giving MAIN CHARACTER ENERGY

Hotels, wellness, travel, F&B, retail, attractions โ€” this is your cue to step into your protagonist era. Think Marvel post-credit scene reveal, Barbie-level glow-up, and Fast & Furious โ€œweโ€™re familyโ€ energy all rolled into one campaign.

Global exposure, iconic collabs, and a September run that feels like your own cinematic universe.

Donโ€™t be the extra in this story. Be the lead.

๐Ÿ“… 1โ€“30 September 2026 | ๐Ÿ“ง [email protected]

Scan the QR code or youโ€™re just one click away via the link to register now!

ITC merakamkan setinggi-tinggi penghargaan kepada YBrs. Tuan Chua Choon Hwa, Timbalan Ketua Setiausaha (Pelancongan), Ke...
10/06/2026

ITC merakamkan setinggi-tinggi penghargaan kepada YBrs. Tuan Chua Choon Hwa, Timbalan Ketua Setiausaha (Pelancongan), Kementerian Pelancongan, Seni dan Budaya Malaysia, atas kesudian menerima jemputan sebagai Tetamu Kehormat di Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026.

Kehadiran dan perkongsian beliau mengenai hubungan antara halal, kelestarian dan pelancongan, serta peranan Muslim-Friendly Tourism and Hospitality (MFTH) dalam membentuk pembangunan pelancongan yang lebih beretika, inklusif dan mampan, amat dihargai.

Pandangan yang dikongsikan turut mengukuhkan usaha berterusan ITC dalam memacu agenda pelancongan mesra-Muslim dan memperkukuh ekosistem pelancongan yang mampan melalui kerjasama erat antara kerajaan, industri dan institusi akademik.

Terima kasih sekali lagi kepada YBrs. Tuan Chua Choon Hwa atas sokongan, kehadiran dan pandangan yang bermakna.

ITC komited untuk terus bekerjasama dengan semua pihak berkepentingan dalam memperkukuh kedudukan Malaysia sebagai peneraju global dalam sektor Pelancongan dan Hospitaliti Mesra Muslim.

9 ๐‰๐ฎ๐ง๐ž 2026 | ๐‘๐จ๐ฒ๐š๐ฅ๐ž ๐‚๐ก๐ฎ๐ฅ๐š๐ง ๐’๐ž๐ซ๐ž๐ฆ๐›๐š๐ง | ๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ข๐ง๐  ๐Œ๐ฎ๐ฌ๐ฅ๐ข๐ฆ-๐…๐ซ๐ข๐ž๐ง๐๐ฅ๐ฒ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐›๐ž๐ฒ๐จ๐ง๐ ๐›๐จ๐ซ๐๐ž๐ซ๐ฌThe Islamic Tourism Centre (I...
10/06/2026

9 ๐‰๐ฎ๐ง๐ž 2026 | ๐‘๐จ๐ฒ๐š๐ฅ๐ž ๐‚๐ก๐ฎ๐ฅ๐š๐ง ๐’๐ž๐ซ๐ž๐ฆ๐›๐š๐ง | ๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ข๐ง๐  ๐Œ๐ฎ๐ฌ๐ฅ๐ข๐ฆ-๐…๐ซ๐ข๐ž๐ง๐๐ฅ๐ฒ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐›๐ž๐ฒ๐จ๐ง๐ ๐›๐จ๐ซ๐๐ž๐ซ๐ฌ

The Islamic Tourism Centre (ITC) Malaysia and Taiwan Halal Certification Development Co., Ltd. (THCD) officially signed a Memorandum of Understanding (MoU) to introduce Malaysiaโ€™s Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) programme in Taiwan.

Signed during the Negeri Sembilan International Conference on Halal and Sustainability Ecosystems (NICHE) 2026, this strategic partnership will support training, standards development and industry capacity building, further enhancing Taiwanโ€™s readiness to welcome Muslim travellers.

A significant milestone in advancing Malaysiaโ€™s leadership in Muslim-Friendly Tourism and Hospitality on the global stage.

๐Ÿ“ข ๐‰๐จ๐ข๐ง ๐”๐ฌ: ๐ˆ๐ฌ๐ฅ๐š๐ฆ๐ข๐œ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐Œ๐จ๐ง๐ญ๐ก (๐ˆ๐“๐Œ) 2026 ๐•๐ž๐ง๐๐จ๐ซ ๐๐ซ๐ข๐ž๐Ÿ๐ข๐ง๐  ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง! The Islamic Tourism Centre (ITC) cordially invites ...
09/06/2026

๐Ÿ“ข ๐‰๐จ๐ข๐ง ๐”๐ฌ: ๐ˆ๐ฌ๐ฅ๐š๐ฆ๐ข๐œ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐Œ๐จ๐ง๐ญ๐ก (๐ˆ๐“๐Œ) 2026 ๐•๐ž๐ง๐๐จ๐ซ ๐๐ซ๐ข๐ž๐Ÿ๐ข๐ง๐  ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง!

The Islamic Tourism Centre (ITC) cordially invites interested vendors in Malaysia to our Online Briefing Session for Islamic Tourism Month (ITM) 2026.

Who is it for?
- MFAR hotels
- MFAR travel agents
- Muslim-friendly tourist guides
- Mosques
- Spa and wellness centres
- Halal F&B
- Tourism product owners
- Retail outlets
- Shopping malls
- Tourism service providers
- Transportation providers
- Others

This session will share key updates on the campaign, participation opportunities, new marketplace features, promotional mechanisms, and branding opportunities available to vendors.

๐Ÿ“… Date: 12 June 2026 (Friday)
๐Ÿ•ฅ Time: 10:00 AM โ€“ 11:00 AM
๐Ÿ’ป Platform: ZOOM Online

๐Ÿ”— Join Meeting: Zoom Meeting Link
Chat Link: Zoom Chat Access
Meeting ID: 839 6220 2698
๐Ÿ” Passcode: 010101

For further information, please contact Ms Durrahtul Nisa at +603 8891 7603 or [email protected].

We look forward to your participation in strengthening the Muslim-friendly tourism ecosystem.

What role does a restaurant play in tourism?It is more than simply serving meals.On 8 June at Le Mรฉridien Petaling Jaya,...
09/06/2026

What role does a restaurant play in tourism?

It is more than simply serving meals.

On 8 June at Le Mรฉridien Petaling Jaya, Tuan Mohammad Faisal Abu Suaib Khan, Director-General of Islamic Tourism Centre, delivered a talk at the Seminar Memperkasa Kepimpinan Operasi Dalam Membangunkan Ekosistem Hospitaliti Halal Malaysia ke Arah Standard Global, highlighting the important role of the food and beverage sector within Malaysiaโ€™s tourism ecosystem.

As the global Muslim travel market continues to expand, halal-certified establishments are becoming increasingly important in providing trusted, comfortable and meaningful experiences for visitors.

His key message was simple yet powerful: businesses are not merely serving food; they are delivering hospitality, building confidence and helping shape travellersโ€™ perceptions of Malaysia.

Every dining experience is an opportunity to showcase the warmth, professionalism and values that have made Malaysia a leading Muslim-friendly tourism destination.

Menuai syukur, menyemai kebersamaan dan meraikan warisan budaya yang penuh makna. Selamat Menyambut Hari GawaiGayu Guru ...
01/06/2026

Menuai syukur, menyemai kebersamaan dan meraikan warisan budaya yang penuh makna.

Selamat Menyambut Hari Gawai
Gayu Guru Gerai Nyamai! โœจ

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan warga kerja
Islamic Tourism Centre (ITC)

Merafak sembah ucapan setinggi-tinggi tahniah sempena Sambutan Ulang Tahun Hari Keputeraan Rasmi Kebawah Duli Yang Maha ...
31/05/2026

Merafak sembah ucapan setinggi-tinggi tahniah sempena Sambutan Ulang Tahun Hari Keputeraan Rasmi Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Yang di-Pertuan Agong, Sultan Ibrahim Ibni Almarhum Sultan Iskandar pada 1 Jun 2026 bersamaan 15 Zulhijjah 1447H.

Mendoakan ke hadrat Allah Subhanahu Wa Taโ€™ala semoga Kebawah Duli Yang Maha Mulia Seri Paduka Baginda Tuanku serta seluruh Kerabat Diraja sentiasa dianugerahkan keafiatan, kesejahteraan dan sentiasa dilimpahi rahmat oleh-Nya.

Daulat Tuanku.

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan seluruh warga kerja
Islamic Tourism Centre (ITC)

Selamat Menyambut Hari Kaamatan ๐ŸŒพRaikan kepelbagaian budaya, semangat kebersamaan dan warisan tradisi yang menjadi keban...
30/05/2026

Selamat Menyambut Hari Kaamatan ๐ŸŒพ

Raikan kepelbagaian budaya, semangat kebersamaan dan warisan tradisi yang menjadi kebanggaan kita bersama.

Kotobian Tadau Tagazo Do Kaamatan! โœจ

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan warga kerja
Islamic Tourism Centre (ITC)

Address

Islamic Tourism Centre (Ministry Of Tourism, Arts & Culture Malaysia) 13th Floor, No. 2, Tower 1, Jalan P5/6, Precinct 5
Putrajaya
62200

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+60388917177

Website

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