Islamic Tourism Centre

Islamic Tourism Centre 'Enhancing Ties, Enriching Knowledge' | Established in 2009

ROLE: Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-friendly tourism and hospitality (MFTH) services standards and certification, and informa

tion exchange. VISION: To be the prime mover and a leader in positioning Malaysia as an Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) hub of global standards and recognitions. MISSION: To undertake the task as an internationally-recognised centre of excellence and point of reference in Islamic tourism and Muslim-friendly tourism and hospitality (MFTH) through strategic research, training, capacity building, standard and certification, and industry development, leveraging on destination diversity, an inclusive ecosystem, and technology advancement.

Strengthening Connections Through Muslim-Friendly Tourism in Central Asia 🌍✨From 24–30 April 2026, Islamic Tourism Centr...
15/05/2026

Strengthening Connections Through Muslim-Friendly Tourism in Central Asia 🌍✨

From 24–30 April 2026, Islamic Tourism Centre participated in the Central Asia Mini Roadshow (CIS Roadshow) organised by Tourism Malaysia across Almaty and Astana, Kazakhstan, as well as Tashkent, Uzbekistan.

The roadshow brought together tourism stakeholders, travel agents, airlines and industry players from across Central Asia to strengthen strategic collaboration and promote Malaysia’s tourism offerings in line with Visit Malaysia 2026. Through seminar presentations, business-to-business meetings and engagement sessions, ITC shared Malaysia’s best practices in Muslim-friendly tourism and hospitality, including the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) initiative.

Throughout the programme, strong interest was shown towards Malaysia’s halal ecosystem, Muslim-friendly services and tourism experiences, reflecting the growing demand from the Central Asian market. More importantly, the engagement opened opportunities for future partnerships, knowledge exchange and stronger international networks in positioning Malaysia as a leading global Muslim-friendly destination.

🌍 Seminar Revolusi Pelancongan Islam dan Hospitaliti Mesra-Muslim Peringkat Kebangsaan 2026 telah melabuhkan tirainya de...
13/05/2026

🌍 Seminar Revolusi Pelancongan Islam dan Hospitaliti Mesra-Muslim Peringkat Kebangsaan 2026 telah melabuhkan tirainya dengan penuh bermakna pada 7 Mei 2026 di Dewan Tuanku Canselor, Universiti Sains Islam Malaysia.

Perkongsian idea, perbincangan industri dan pandangan masa depan telah menghimpunkan pelbagai pihak dalam memperkukuh hala tuju sektor MFTH di Malaysia.

Lebih penting, seminar ini menegaskan bahawa konsep “Muslim-friendly” membawa nilai sejagat seperti keselesaan, keselamatan, kebersihan dan layanan terbaik untuk semua.

Terima kasih kepada semua penganjur, panel dan peserta atas komitmen serta kolaborasi yang bermakna.

Semoga segala perkongsian ini menjadi pemangkin kepada industri pelancongan yang lebih progresif dan berdaya saing di peringkat global.

Happy Mother’s Day | 10 MayBefore anything else, there is a mother.Before every dream, there is her love.Sincerely from ...
10/05/2026

Happy Mother’s Day | 10 May

Before anything else, there is a mother.
Before every dream, there is her love.

Sincerely from Board of Trustees, Management and Staff of Islamic Tourism Centre (ITC)

Tourism industry players in Sri Lanka... You're in for a treat!Tap into one of the fastest-growing travel markets 🌍ITC a...
08/05/2026

Tourism industry players in Sri Lanka... You're in for a treat!
Tap into one of the fastest-growing travel markets 🌍

ITC and Sri Lanka - Malaysia Business Council is delighted to bring the Muslim-Friendly Tourism & Hospitality (MFTH) Awareness Seminar 2026. Designed for travel agents, restaurant owners and tourism service providers, ready to elevate their offerings and attract more travellers.

Save the date:
🗓️ 16 and 17 May 2026
⏰ 9am to 4pm
📍Ceylon Chamber of Commerce, Colombo, Sri Lanka
Register now! 🔗:https://event.chamber.lk/Details/Event/459

Learn what matters, adapt your services and stand out in a competitive industry.✈️

ɪᴛᴄ x ᴠɪꜱᴀ ᴍᴀʟᴀʏꜱɪᴀSomething is brewing... and we are thrilled to share this with our dedicated friends in the tourism i...
06/05/2026

ɪᴛᴄ x ᴠɪꜱᴀ ᴍᴀʟᴀʏꜱɪᴀ

Something is brewing... and we are thrilled to share this with our dedicated friends in the tourism industry.

ITC welcomed Encik Sharmine Ishak, Head of Corporate Communications and Puan Ain Ul Mardhiah Rosli, Head of Government Engagement of Visa Malaysia to offer comprehensive overviews on new opportunities in travel and finance.

We are grateful for the fruitful discussion on the future of Muslim-friendly travel with Visa Malaysia team.

Stay tuned for what's coming!

Kementerian Pelancongan, Seni dan Budaya Malaysia

05/05/2026

Exchanging knowledge and strengthening collaboration in Muslim-Friendly Tourism & Hospitality

On 29 April 2026, the Islamic Tourism Centre recently welcomed an academic visit from a delegation of three participants from Bukhara State Technical University, in collaboration with Institut Ahli Sunnah Wal Jamaah, University Tun Hussein Onn Malaysia (UTHM).

The session introduced Malaysia’s Muslim-Friendly Tourism ecosystem and the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) framework, sharing key industry practices and real-world implementation.

A key highlight of the visit was the technical tour to Palm Garden Hotel, Putrajaya, a Gold MFAR-rated hotel, offering the delegation valuable insight into how Muslim-friendly hospitality standards are applied in practice.

A meaningful exchange of ideas, best practice and cultural understanding in advancing the global Islamic tourism landscape.

Strengthening standards, elevating experiences. 🏨✨The MFAR Competency Training Programme, in collaboration with MARA Per...
04/05/2026

Strengthening standards, elevating experiences. 🏨✨

The MFAR Competency Training Programme, in collaboration with MARA Perak, was successfully held on 22–23 April 2026 at Impiana Hotel Ipoh, Perak.

A total of 18 participants—comprising 11 tourist accommodation operators under the Resort Entrepreneur Development Programme (PURE) MARA and 7 travel agencies from MARA Perak—took part, reflecting a strong collective commitment to advancing Muslim-friendly tourism practices.

The programme provided valuable insights and practical guidance to help participants align their services with MFAR standards, enhancing comfort, confidence, and peace of mind for travellers.

A meaningful step forward in strengthening the quality and consistency of Malaysia’s Muslim-friendly tourism ecosystem.

🌍✨ Jom Sertai Seminar Revolusi Pelancongan Islam dan Hospitaliti Mesra Muslim Peringkat Kebangsaan 2026! ✨Anjuran Instit...
01/05/2026

🌍✨ Jom Sertai Seminar Revolusi Pelancongan Islam dan Hospitaliti Mesra Muslim Peringkat Kebangsaan 2026! ✨

Anjuran Institut Fatwa dan Halal (IFFAH), Universiti Sains Islam Malaysia (USIM) dengan kerjasama Jabatan Kemajuan Islam Malaysia (JAKIM) dan SIRIM QAS International Sdn. Bhd., serta dibawakan khas oleh Islamic Tourism Centre (ITC).

📅 Tarikh: 7 Mei 2026 (Khamis)
⏰ Masa: 8.00 pagi – 1.00 petang
📍 Lokasi: Dewan Tuanku Canselor, Universiti Sains Islam Malaysia

Tema: Isu, Cabaran dan Masa Depan Pelancongan Islam di Malaysia

💰 Yuran Penyertaan:
* RM200 (Peserta industri, pelajar & orang awam)
* RM350 (Peserta HRDF – claimable)

🍽️ Yuran Termasuk makan minum, sijil & cenderahati

🎯 Sertai jika anda:

✨ Usahawan hotel & pengusaha homestay mesra Muslim
✨ Pemain industri pelancongan & hospitaliti
✨ Agensi pelancongan kerajaan & swasta
✨ Graduan & pendidik dalam bidang pelancongan/hospitaliti
✨ Individu yang ingin terokai trend terkini pelancongan Islam

🚀 Tingkatkan ilmu, tambah nilai perkhidmatan & jadi lebih kompetitif dalam industri pelancongan Muslim yang semakin berkembang!

📢 Tempat adalah TERHAD!

📌 Imbas QR code pada poster atau klik pautan di bawah untuk pendaftaran segera:
🔗 https://forms.gle/PMdgFHRGYQt2FWLy7

📅 Tarikh Tutup Pendaftaran: 6 Mei 2026
LAST CALL!!

📞 Maklumat Lanjut:
Prof. Madya Dr. Hussein ‘Azemi Abdullah Thaidi
📱 019-6106916 | ✉️ [email protected]

Puan Siti Zulaikha Mohd Zamri
📱 019-4809068 | ✉️ [email protected]

Selamat Hari Pekerja 2026Menghargai setiap usaha, menyantuni setiap jasa.“Pekerja MADANI Kesuma Bangsa”Ikhlas daripadaAh...
01/05/2026

Selamat Hari Pekerja 2026

Menghargai setiap usaha, menyantuni setiap jasa.
“Pekerja MADANI Kesuma Bangsa”

Ikhlas daripada
Ahli Lembaga Pemegang Amanah,
Pengurusan dan Warga Kerja
Islamic Tourism Centre (ITC)

30/04/2026



The Terengganu Inscription Stone in Kuala Berang, Terengganu is one of Malaysia’s most treasured historical artefacts. Dating back to the 14th century, this remarkable artefact marks the earliest evidence of Islam in the Malay Peninsula.

As you journey along Malaysia’s enchanting East Coast, make this iconic site a meaningful stopover. From pristine islands and lush rainforests to rich cultural traditions and historic mosques, Terengganu offers a truly immersive experience where nature, heritage and Islamic history come together.

30/04/2026

Tap into one of the fastest-growing travel markets 🌍

Join the Muslim-Friendly Tourism & Hospitality (MFTH) Awareness Seminar 2026, designed for travel agents, restaurant owners, and tourism service providers ready to elevate their offerings and attract more travellers.

Learn what matters, adapt your services, and stand out in a competitive industry.✈️

Register today! 🔗:https://event.chamber.lk/Details/Event/459

Address

Islamic Tourism Centre (Ministry Of Tourism, Arts & Culture Malaysia) 13th Floor, No. 2, Tower 1, Jalan P5/6, Precinct 5
Putrajaya
62200

Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+60388917177

Website

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