02/06/2026
🌱 Building healthier soils and stronger food systems
Abhishek pipaliya founded Jeeva Chemicals Pvt. Ltd. (Formerly NextGen Biotech) with a clear ambition: to provide clean, residue-free fertilisers that support sustainable food production and healthier soils.
From its facility in Ahmedabad, India, the company develops innovative plant nutrition products free from sodium, chloride, heavy metals and harmful residues.
As demand grew, Abhishek saw opportunities to expand into new international markets and launch Growwa, a consumer brand for urban and kitchen gardens.
Working together with PUM expert Eric van 't Hoff, Jeeva Chemicals sharpened its marketing strategy, strengthened its brand positioning and developed a clear roadmap for growth.
Today, the company is better positioned to reach new customers, create jobs and contribute to more sustainable agriculture in India and beyond.
Read the whole story ->https://www.pum.nl/project/marketing-for-clean-and-smart-fertilisers-in-india/