28/05/2026
A strong discussion in Kyiv yesterday at the forum “Global Ukrainians: From Solidarity to Collective Action” with the Ukrainian Chamber of Commerce and Industry on the role of Ukrainian women in attracting investment and shaping Ukraine’s image internationally.
One point Kate spoke about is that Ukraine’s reputation is not built through PR alone — it is built through people, relationships and trust.
Across government, business, civil society and international networks, Ukrainians abroad, and very often Ukrainian women, help open doors, build credibility, create partnerships and shift how Ukraine is understood internationally.
Investment starts long before money moves. It starts with trust.
If we want long-term partnerships for Ukraine, we must continue moving the conversation beyond humanitarian support alone and also speak about capability, innovation, resilience, business, technology and practical cooperation.
Grateful for the discussion and for the many people around the world helping turn solidarity with Ukraine into real action 🇺🇦
Ukrainian Association of New Zealand (UANZ) Посольство України в Австралії / Embassy of Ukraine in Australia Ukrainian World Congress - Свiтовий Конґрес Українців Торгово-промислова палата України / Ukrainian CCI