The Longest Place Name

The Longest Place Name Boasting 85 letters, Te Taumata has been published in the Guiness Book of World Records as one of the longest place names in the World.

Taumata​whakatangihanga​koauau​o​Tamatea​turi​pukaka​piki​maunga​horo​nuku​pokai​whenua​ki​tana​tahu located 6kms outside of a small village called Porangahau, Central Hawkes Bay, Aotearoa/New Zealand. Translated into English, Te Taumata means:

"The hilltop where Tamatea, the man with the big knees, conqueror of mountains, eater of land, traveller over land and sea, played his koauau (flute) to h

is beloved." Because of Te Taumata's unique point of difference it easily attracts attention appearing in several television advertisements, songs, social media platforms, printed matter, w**e, clothing and animated movies. Te Taumata was included as part of the Wai262 Waitangi Tribunal Claims, commonly known as the flora and fauna claims. This lead to the name being registered as a trademark on 6 April 2006. The location of Te Taumata is registered as a historical site and waahi tapu (sacred place) with Heritage New Zealand. The GPS co-ordinates are:

2811 657 E 2811 746 E
609 0261 N 608 9870 N
2811 794 E 2811 492 E
6090 303 N 6090 309 N

"The sign on Wimbledon Road is not the location." Landeater Ltd is a company set up to oversee business opportunities including managing the use of Te Taumata on behalf of Ngati Kere hapuu and the local Porangahau community. A Pou that represents Tamatea Pokai Whenua was erected on the 5th of March 2022. A beautiful morning ceremony was captured on film and can be viewed on our website www.thelongestplacename.co.nz.

31/08/2026

Wind, 🌧 night 🌙 or day..
Just make sure to always be happy, do good and stay safe
Today one of our metal signs were blown off by the force of the wind.
Tāwhirimātea is mad today.
With flipped trucks, trees blocking the road, fallen branches scattered on the road and 🔥 woah its chaos. Though its always awesome to see families having fun over at Te Taumata carpark please 🙏 travel safely...
Mauri ora

31/08/2026

Wind 🌬 warning to all..‼️

Tāwhirimātea is out in fury today.
50km/h winds..
So if you are traveling - travel safely.
There is abit of fallen branches on the road at the moment and also be aware of trees that could be blocking the road.
If there is no need for you to travel please stay put and stay safe.

Kīa tūpato/Stay safe

24/08/2026

I needed this.

23/08/2026

Kids, kites and memories.
As we start to plan and prep for the summer tours I can't help but think about why we do what we do and for who.
Past and present fit like a glove in this clip.
A time to remember, appreciate and realise how very blessed we are.
Mauri ora ❤️☮️

20/08/2026
This photo marks an important moment in the development of Te Taumata - taken during the early stages of our cultural re...
20/08/2026

This photo marks an important moment in the development of Te Taumata - taken during the early stages of our cultural restoration and infrastructure planning. Since then, substantial progress has been made to strengthen the site, protect the whenua, and prepare for meaningful visitor engagement.

Over recent years, our team has advanced key projects including environmental restoration, track development, cultural storytelling frameworks, and the protection of Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu… the world’s longest place name and a treasured taonga of our hapū. These initiatives have laid a strong foundation for responsible, culturally aligned tourism.

We are pleased to confirm that Te Taumata Tours are now in preparation, with guided experiences scheduled to launch during the warmer months ahead. These tours will offer visitors an authentic connection to the landscape, the history of Tamatea, and the cultural significance of this wāhi tapu - delivered with a focus on safety, environmental care, and mana‑enhancing storytelling.

As interest in the region continues to grow, we look forward to collaborating with Hawke's Bay Maori Tourism who share our commitment to cultural integrity, sustainable practice, and high‑quality visitor experiences.

Further information and booking details will be released soon.
Follow & check out our website www.thelongestplacename.co.nz

Address

510 Wimbledon Road, New Zealand 4929
Porangahau
4292

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 8am - 5:30pm
Sunday 8am - 5:30pm

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