The Longest Place Name

The Longest Place Name Boasting 85 letters, Te Taumata has been published in the Guiness Book of World Records as one of the longest place names in the World.

Taumata​whakatangihanga​koauau​o​Tamatea​turi​pukaka​piki​maunga​horo​nuku​pokai​whenua​ki​tana​tahu located 6kms outside of a small village called Porangahau, Central Hawkes Bay, Aotearoa/New Zealand. Translated into English, Te Taumata means:

"The hilltop where Tamatea, the man with the big knees, conqueror of mountains, eater of land, traveller over land and sea, played his koauau (flute) to h

is beloved." Because of Te Taumata's unique point of difference it easily attracts attention appearing in several television advertisements, songs, social media platforms, printed matter, wine, clothing and animated movies. Te Taumata was included as part of the Wai262 Waitangi Tribunal Claims, commonly known as the flora and fauna claims. This lead to the name being registered as a trademark on 6 April 2006. The location of Te Taumata is registered as a historical site and waahi tapu (sacred place) with Heritage New Zealand. The GPS co-ordinates are:

2811 657 E 2811 746 E
609 0261 N 608 9870 N
2811 794 E 2811 492 E
6090 303 N 6090 309 N

"The sign on Wimbledon Road is not the location." Landeater Ltd is a company set up to oversee business opportunities including managing the use of Te Taumata on behalf of Ngati Kere hapuu and the local Porangahau community. A Pou that represents Tamatea Pokai Whenua was erected on the 5th of March 2022. A beautiful morning ceremony was captured on film and can be viewed on our website www.thelongestplacename.co.nz.

Mauri ora e te whānau — look at this taonga glowing under the moonlightSome places don’t just sit on the land - they bre...
07/06/2026

Mauri ora e te whānau — look at this taonga glowing under the moonlight

Some places don’t just sit on the land - they breathe with it.

Standing here at Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu you can feel the heartbeat of our tīpuna in the hills, the stillness of the evening, and the quiet strength of the whenua holding our stories.

But what makes this place truly powerful isn’t just the name or the landscape.
It’s the people who show up.
The ones who carry posts, lift signs, share kōrero, protect the mauri, and walk this journey together.

Because when we move as a collective -
when hands, hearts, and whakapapa align -
the mahi becomes lighter, the vision becomes clearer, and the taonga becomes stronger.

This photo is a reminder that:
Our whenua thrives when we stand together.
Our stories live when we share the load.
Our future grows when we uplift one another.

Tonight, under the full moon, the mauri feels bright.
The kaupapa feels alive.
And the path forward feels guided by more than just us — but by every ancestor who walked these hills before.

Mauri ora, whānau. Keep walking together. Keep protecting what matters.
He taonga tuku iho. He kaupapa kotahi.

…

30/05/2026

“Mana motuhake is not a dream. It is a system waiting to be rebuilt.”
The world knows the name.
Now help carry the story.
Download the digital PDF and become part of a living kaupapa grounded in whakapapa, whenua, and Mauri Ora.
https://give2taumata.com/

29/05/2026

Hīkoi to Te TauMata
Captured by Rhiannon Wakefeild

A few snippets of today. Love to all who came. Was a meke day.Thanks to our Walford whanau ###, Ferris, Sciascia and Gal...
29/05/2026

A few snippets of today. Love to all who came. Was a meke day.
Thanks to our Walford whanau ###, Ferris, Sciascia and Galbraith whanau, Uncle Denzil xx, aunty Tungane, cuzzy Patty xx, Porangahau Catchment Group whanau ❤️, Kakano Nursery whanau and all our beautiful tamariki including the big ones Rhiannon and Kayla Ray Scott and mokopuna. We love and appreciate you all!!
Thank you Rob for your awesome koha and will be planted in Te Taumata loud and proud. 🥰
Beautiful,

“If we protect the whenua, the whenua will protect the generations after us.”A small act can still carry meaning.Toha it...
28/05/2026

“If we protect the whenua, the whenua will protect the generations after us.”
A small act can still carry meaning.
Toha iti, pānga nui.
Small contribution. Big impact.
Get The Story Now> https://give2taumata.com/

A continuation from the other day. Smoking the tuna/eel.
And once it was done, which only took a very short amount of time, it was looking and tasting delicious. OMG it was so good!!
Thanks uncle Denzil.

27/05/2026

“Our stories are not relics of the past - they are blueprints for the future.”

The longest place name in the world carries more than letters.
It carries life.

Read the story behind the name.
Get The Story Here> https://give2taumata.com/

Many thanks to Guide Denzil & cuzzy Shane for getting it done!!

He rā whakahirahira - A day of reclaiming what is oursSome days on the whenua feel bigger than the moment itself.On this...
26/05/2026

He rā whakahirahira - A day of reclaiming what is ours

Some days on the whenua feel bigger than the moment itself.

On this day, three uri of Tamatea Pōkaiwhenua -Paora, Henare, and Rossy - stood side by side on the hills of their ancestors. Boots in the grass, wind on their backs, and whakapapa in their bones. Together, they lifted the first signs that mark the pathway back to our taonga
Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu.

It wasn’t just about putting posts in the ground.
It was about identity.
Mana.
Putting our story back where it belongs.

And they didn’t stand alone. Tamariki watched. Whānau gathered. The whenua itself seemed to breathe a little deeper. Because when descendants return to uplift what their tīpuna left behind, the whole landscape feels it.

This is what kotahitanga looks like - not grand speeches, not big ceremonies, but people turning up, working together, and taking the first steps to reclaim what has always been ours.

This is how we protect our taonga.
This is how we honour Tamatea.
This is how we move forward - as a collective.
Support our movement and press the link below..
https://give2taumata.com/

🌄 He kaupapa nui. He whānau kotahi. He taonga tuku iho.

Address

510 Wimbledon Road, New Zealand 4929
Porangahau
4292

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 8am - 5:30pm
Sunday 8am - 5:30pm

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