Varianz Research and Communication Limited

23/04/2017

"Researchers from Munich’s Technische Universitaet have found that women were less likely to be promoted to management positions if they appeared too cheerful. (Welcome to another great example of the catch-22s that women face in the workplace everyday.) And research has also shown that a pessimistic outlook can lead to higher productivity, fewer mistakes, and better communication skills."

Research suggests that people with a pessimistic outlook can be more productive, make fewer mistakes, and have better communication skills.

19/04/2017

"Addressing offensive behavior in the right way in the moment can change it in the future.”

Know when it’s worth speaking up.

02/09/2016

Five Defining Principles of Lean Market Research

1. Marketing can and should engage customers directly, as opposed to through third party research companies.

2. Marketing should place a premium on a small number of high quality conversations, as opposed to a large number of cursory surveys.

3. Marketing should be continuously collecting insights and intelligence, as opposed to conducting infrequent, “big bang” research studies.

4. Marketing should use low cost, self-serve research technologies, as opposed to cumbersome, expensive services.

5. Marketing should become the “voice of the customer” and use insights to transform the business, as opposed to conducting research in a vacuum.

http://blog.topohq.com/lean-market-research-how-to-use-lean-research-to-understand-the-customer/

Marketers spend $33B a year on market research. It’s a huge number that’s driven by marketing’s never-ending quest to understand what the customer really wants. It goes without saying that companies that understand and deliver exactly what the customer wants …

31/08/2016

"Patients should be warned about the dangers of chemotherapy after research showed that cancer drugs are killing up to 50 per cent of patients in some UK hospitals."

http://m.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11702165

Patients should be warned about the dangers of chemotherapy after research showed that cancer drugs are killing up to 50 per cent of patients in some UK hospitals. - New Zealand Herald

07/08/2016

A UK study shows eating more fruit and vegetables can substantially - and quickly - increase people's happiness levels.

There is a psychological payoff now from fruit and vegetables - not just a lower health risk decades later.

http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11688551

• Niki Bezzant is editor in chief of Healthy Food Guide - New Zealand Herald

18/07/2016

Print me a patella please, oh make it two!

10/07/2016

A large body of evidence shows neonicotinoid insecticides are harming bees.

Neonicotinoids are systemic chemicals; they are absorbed by the plant and are transferred through the vascular system, making the plant itself toxic to insects.

http://ento.psu.edu/publications/are-neonicotinoids-killing-bees

08/07/2016

The more expensive college education gets, the fewer parents with college-age kids plunge into entrepreneurship/self-employment.

Looming tuition bills keep parents from taking lucrative career risks.

02/07/2016

"It's your environment that determines your disease rates."

http://www.epi.umn.edu/cvdepi/study-synopsis/nihonsan-study/

NiHonSan Study Epidemiologic studies of coronary heart disease and stroke in Japanese men living in Japan, Hawaii and California: prevalence of coronary and hypertensive heart disease and associated risk factors. (1975) American Journal of Epidemiology 102 (6): 514-524. Study Category: The Cohort St...

30/06/2016

Israel as Current Global Benchmark of Entrepreneurship

"Israeli Mums and Dads used to want their children to grow up to be lawyers and doctors. Today they want them to become entrepreneurs, says Nitza Kardish, chief executive of Trendlines Agtech, part of an Israeli group investing in and incubating medical and agricultural technologies.

It might just be working. When asked about his future aspirations, her grandchild replied in best start-up jargon: "I want to exit".

Welcome to Israel, dubbed the Start-Up Nation following the 2009 book of the same name which explored the country's rise in the global technology market. More than 300 multi-nationals have set up R&D centres in Israel, which spawns 1000 start-ups annually compared to 600 in Silicon Valley, the world's leading innovation hub."

Israeli Mums and Dads used to want their children to grow up to be lawyers and doctors. Today they want them to become entrepreneurs, says Nitza Kardish, chief executive of Trendlines - New Zealand Herald

23/06/2016

“Good nutrition is not only critical for academic success, but...that it links to behavioral patterns."

http://www.psypost.org/2016/06/researchers-link-childhood-hunger-violence-later-life-43421

Children who often go hungry have a greater risk of developing impulse control problems and engaging in violence, according to new UT Dallas research. The ...

22/06/2016

As any feedback undertaking, student surveys, if genuinely administered, could improve teaching strategies and learning outcomes, thus achieving higher cohort survival rate.