05/05/2026
๐ฆ๐๐๐ธ ๐๐๐๐๐๐ ๐๐ป ๐๐ฝ๐ ๐๐ถ๐
๐๐๐ฟ๐ช๐ฉ๐ธ๐ด๐โ๐ฎ ๐น๐
๐ธ๐ฎ๐ป๐ฟ๐ด ๐ต๐๐ฆ๐ธ๐ ๐ข๐ช๐ช๐๐ผ๐ธ๐ฎ
From a simple home kitchen experiment to a thriving local bake shop, CALONEYAโs story is one of passion, resilience, and family inspiration. Founded in 2014, what started as a hobbyโbaking cakes and cupcakes to share with friends and loved onesโquickly grew through word of mouth. With every bite, more people discovered the brandโs signature homemade goodness, evolving from traditional icing to more refined buttercream creations. For nine years, CALONEYAโs operated as a home-based business, consistently selling out and building a loyal customer base before finally opening its physical store in San Nicolas, Arayat, Pampanga on September 8, 2023.
The name CALONEYA itself carries a heartfelt story, derived from the names of the ownerโs familyโher late husband Christian, herself (Aloha), and their children Neo and Ayaโmaking every product not just a dessert, but a symbol of love and perseverance. Today, the business offers a wide range of affordable yet high-quality baked goods, from customized cakes and cupcakes to bread and party essentials, catering to every celebration and budget.
Behind CALONEYAโs success is the inspiring journey of its owner, who transitioned from over a decade of working in a pharmacy and a stint abroad to pursuing her passion while raising her children. With support from DTI, the business gained wider exposure and strengthened its credibility in the local market. Today, CALONEYAโs continues to expand through improved product offerings, strategic pricing, and active online promotion. Its journey reflects a powerful message: with consistency, courage, and a clear vision, even the humblest beginnings can rise into lasting success.
โจ Craving something sweet? Visit CALONEYAโs at San Nicolas, Arayat, Pampanga, and support our local MSMEs. Every purchase is a taste of passion and a story worth celebrating!
DTI Region 3 - Central Luzon
