08/05/2026
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๐๐๐ญ๐ฎ๐ซ๐ | Mrs. Jeneper Sebastianโs rolling market: a woman fish farmerโs hustle for added income
A unique marketing strategy is gaining ground in Tayum, Abra, through the Bagalay Gaddani Fisherfolk Association (BGFA), the rolling fishmart or mobile fish market. Using a tricycle, members sell fresh tilapia while moving across different routes, and at times strategically station themselves along main roads to reach more customers.
One of its active practitioners is Mrs. Jeneper A. Sebastian, a 43-year-old mother of three who drives her own tricycle to bring live tilapia directly to customers along her regular routes. Through her rolling fish market, she sells around 30 kilograms of tilapia daily, sourced both from her own harvest and from fellow fishpond operators, making her a trusted tilapia vendor in their community.
โSeeing that we can meet our production targets and sell all our tilapia gives me a sense of fulfillment. It makes all the hard work worthwhile because I know that my efforts are helping support my familyโs daily needs,โ Mrs. Jeneper shared.
Read more: https://bfarcar.da.gov.ph/saad-program/2026/05/08/mrs-jeneper-sebastians-rolling-market-a-woman-fish-farmers/
Bfar Cordillera Saad Bfar Car