06/08/2026
Project SQUASH to CASH Launched to Strengthen Banukbok ARBs' Squash Enterprise
TORRIJOS, Marinduque | In a significant step toward enhancing the livelihood of Agrarian Reform Beneficiaries (ARBs), DARMO Torrijos officially launched Project SQUASH to CASH (Sustainable Quality Upliftment through Agribusiness, Skills, and Harvest) on August 6, 2026, at Sitio Banukbok, Barangay Cabuyo, Torrijos, Marinduque.
Anchored on the theme "From Farm to Family Income," the initiative aims to strengthen the squash production capacity of the Banukbok ARBs Association (BARBA), the community enterprise behind Cruncheroo Squash Cracker. By increasing the availability of quality squash, the project seeks to ensure a sustainable supply of raw materials while generating greater livelihood opportunities for its farmer-members.
The launching also marked the beginning of a five-session capability-building program designed to equip BARBA members with the knowledge and practical skills necessary for successful squash production. Throughout the series, participants will undergo hands-on learning on proper land preparation, planting techniques, crop management, pest and disease control, harvesting, and post-harvest practices to enable them to produce quality squash and sustain their enterprise.
As the project's first learning session, ARPO I Estella Marie A. Gutierrez conducted a brief orientation on the fundamentals of squash production, highlighting proper planting methods, crop care, nurturing techniques, and harvesting practices. The discussion provided participants with a strong foundation as they begin their journey toward improved productivity and sustainable farming.
More than a farming initiative, Project SQUASH to CASH reflects DARMO Torrijos' commitment to empowering ARBs through sustainable agriculture, agribusiness development, and continuous capacity-building. By linking agricultural production with value-added processing through Cruncheroo Squash Cracker, the project creates a pathway for farmers to increase productivity, strengthen their community enterprise, and improve household income.
Indeed, with every seed planted, every lesson learned, and every harvest gathered, Project SQUASH to CASH brings BARBA closer to a more resilient and prosperous future, demonstrating that through innovation, collaboration, and skills development, squash can truly become a vehicle from farm to family income. (30)