15/07/2016
The new and reformed SK logo 👍
"I'VE CHANGED...FOR THE BETTER!" - SK
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The National Youth Commission En Banc passed Policy Resolution No. 4 approving the new and improved logo of the Sangguniang Kabataan on July 14, 2016.
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RATIONALE
The Sangguniang Kabataan was envisioned as a venue to develop the next generation of leaders, however, it received criticisms in the past for its alleged flaws and failure to respond to the needs of the sector it represents. In view of this, the challenge in today’s young generation is how to redefine the Filipino brand of leadership.
The new Sangguniang Kabataan logo depicts the core brand of Filipino Leadership.
The SK Reform Law (Republic Act No. 10742) provides more opportunities to reset the dynamic leadership style of the young Filipino leaders, thus, the new breed of SK Officials must embody the Filipino identity of leadership that is culturally sensitive and forward looking offering new enabling spaces for collaboration. Consequently, it should also address the need to fix the structures of leadership taking into consideration the blending of culture and our national identity.
SYMBOLISM
::: The soft and shallow curved lines of “S” and “K” depict youthfulness, familiarity and sense of relaxation that summarizes the flexibility of the new generation of Filipino youth leaders.
::: The letter “S” and “K” goes beyond the circle, which denotes the call for Filipino leadership identity, which mandates the SK officials to be the persons in authority leading efforts on nation-building and empowerment.
::: The letters “S” and “K” is being slanted upward to depict SK’s advancement because of the reforms instituted through RA 10742.
::: The positioning of the letters ‘S’ and ‘K’ is tilted exactly 10 degrees which denotes the ten (10) key positions in the Sangguniang Kabataan namely: one (1) elected Chairperson, seven (7) elected SK Kagawad, one (1) appointed Secretary, and appointed Treasurer per barangay respectively.
STYLE
::: The logo was made flat so that it would be easy to reproduce both in full color and grayscale.
COLORS AND TYPOGRAPHY
::: The primary colors used (red, blue and yellow) are based on the official color palette patterned in the Philippine National Flag by virtue Republic Act No. 8491 or commonly known as ‘Flag and Heraldic Code of the Philippines.”
::: The typography used is Rodina Font which gives emphasis to make it look more youthful and fresh.