16/09/2026
September 15, 2026 | Libungan, Cotabato
The Department of Trade and Industry (DTI) Cotabato Province, through the Negosyo Center Libungan, participated in the Skills Training on Merchandising, Packaging and Labeling with Digital Marketing conducted by the Overseas Workers Welfare Administration (OWWA) Region XII in partnership with the Local Government Unit of Libungan through the Public Employment Service Office (PESO). The activity was attended by members of the OFW Associations from Ulamian, Kapayawi, and Nicaan, who are preparing to establish their proposed business ventures with livelihood assistance from OWWA.
Ms. Jade Angelie Muyco, Junior Business Counselor, served as the resource speaker for the Entrepreneurial Mindsetting session. The discussion focused on developing the right entrepreneurial attitude, identifying business opportunities, understanding basic business concepts, and recognizing how skills and experiences can be transformed into viable business opportunities. Building on this foundation, the participants were then introduced to the importance of presenting and positioning their products effectively in the market.
The Packaging and Labeling session was facilitated by Mr. Ivan Ulysses Lim, Junior Business Counselor. The session discussed the importance of proper packaging and labeling in protecting products, providing essential information to consumers, strengthening product identity, and improving marketability. The discussion further complemented the participantsโ understanding of how product presentation can influence customer perception and purchasing decisions.
Meanwhile, Ms. Janel Danica Carillo facilitated the session on Visual Merchandising, discussing the importance of effective product presentation, store layout, displays, signage, and product arrangement in attracting customers and creating a more engaging shopping experience.
The activity provided the participants with practical knowledge and tools to help them prepare for and manage their proposed business ventures. DTI, through Negosyo Center Libungan, remains committed to providing business advisory and technical assistance to support aspiring entrepreneurs in developing and sustaining their enterprises.
