23/07/2026
SAN PABLO CITY, Laguna, 23 July 2026 โ The Department of Trade and Industry (DTI), through the Bureau of Competitive Development (BCD), conducted an ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐ ๐๐ซ๐ข๐๐๐ข๐ง๐ ๐จ๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ ๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐ฐ๐๐ซ๐ (๐๐๐) ๐๐ซ๐จ๐ ๐ซ๐๐ฆ for the senior leadership and management teams of the ๐๐๐ ๐ฎ๐ง๐ ๐๐ญ๐๐ญ๐ ๐๐จ๐ฅ๐ฒ๐ญ๐๐๐ก๐ง๐ข๐ ๐๐ง๐ข๐ฏ๐๐ซ๐ฌ๐ข๐ญ๐ฒ (๐๐๐๐). The participants included university officials from LSPU's ๐๐๐ง๐ญ๐ ๐๐ซ๐ฎ๐ณ, ๐๐๐ง ๐๐๐๐ฅ๐จ ๐๐ข๐ญ๐ฒ, ๐๐ข๐ง๐ข๐ฅ๐จ๐๐ง, ๐๐ง๐ ๐๐จ๐ฌ ๐๐รฑ๐จ๐ฌ ๐๐๐ฆ๐ฉ๐ฎ๐ฌ๐๐ฌ.
Assistant Director Jo-Dann N. Darong provided an overview of the Performance Excellence Framework, an integrated approach to organizational performance management patterned after the Malcolm Baldrige National Quality Award (MBNQA) of the United States. He discussed the growing relevance of the PQA for higher education institutions, emphasizing that excellence in higher education rests on a threefold responsibility: ensuring quality that meets national standards, ensuring relevance to industry and societal needs, and advancing global competitiveness in a rapidly changing world. Darong also highlighted how the PQA enables universities to institutionalize strategic leadership, data-driven decision-making, stakeholder-focused management, and a culture of continuous improvement.
Echoing the Commission on Higher Education's (CHED) position, Darong emphasized, โThe PQA does not replace CHED's existing quality assurance mechanisms. Instead, it complements these initiatives by promoting a culture of continuous improvement and encouraging institutions to go beyond compliance toward global standards and best practices.โ He likewise discussed how the PQA aligns with CHED's A.C.H.I.E.V.E. Framework, reinforcing institutional excellence while strengthening quality assurance initiatives. Meanwhile, Assistant Division Chief Winnalyn Mae P. Amaca guided participants through the PQA application journey, assessment process, eligibility requirements, documentation, and the stages leading to national recognition.
Representing University President Mario R. Briones, EdD, and speaking on behalf of the University's Vice Presidents, Campus Directors, Deans, and Quality Management Team, Vice President for Academic Affairs Atty. Rushid Jay S. Sancon, PhD, underscored LSPU's commitment to quality and excellence. "Quality is not just about compliance; it reflects an institution's commitment to continuous improvement and sustained excellence," he said, while reaffirming LSPU's aspiration of becoming an ASEAN university by 2030.
The Executive Briefing marks one of the many milestones in LSPU's Philippine Quality Award journey. As the University advances toward institutional excellence, the engagement reflects its commitment to embedding a culture of quality, innovation, and continuous improvement that will strengthen its contribution to national development and position it among globally competitive higher education institutions.
The PQA is the country's highest level of national recognition for exemplary organizational performance. Established through Executive Order No. 448 (1997) and institutionalized under Republic Act No. 9013, the PQA serves as the national framework for promoting performance excellence, innovation, quality, productivity, and competitiveness across both public and private sector organizations.