In 2014 the Philippine Arts Festival recreates itself as a brand that is all about being the only arts festival that is truly national in scope. Changing despite tradition, and evolving as all art and culture must, the Philippine Arts Festival has been reimagined for 2014 and beyond, towards creating a brand that endures no matter the changing times. Where there are no limits to the imagination th
at is in art making and cultural production, the Philippine Arts Festival stakes a claim on being the one and only national arts festival in this country. It is also the only one that cuts across architecture, cinema, dance, literature, music, theater, and visual arts. As such, the Philippine Arts Festival brand has to be about diversity and difference, bound together under one theme, one slogan, on any given year. The brand is about longevity and endurance, as it can only be about change and becoming. This year’s Philippine Arts Festival is about establishing a festival that will continue to grow with the nation that it is part of, and which it celebrates.
