20/05/2026
[SPECIAL PROJECTS AND GOVERNMENT AFFAIRS]
PROJECT FRESH START: BEYOND THE BARS
A partnership built on purpose.
Today marks the official MOA signing between HOTEL101-Manila and JCI Manila, sealing a meaningful collaboration for PROJECT FRESH START: BEYOND THE BARS.
More than a partnership, this is a shared commitment to creating sustainable, long-term impact, opening doors not only for today’s mission, but for future initiatives that will continue transforming lives and communities.
We are deeply honoured by the presence and support of the distinguished leaders from Hotel 101 Group:
• Charley Magabo, CGSP — Group General Manager
• Brian K. Ong, CGSP — Head of Public Relations
• Jamaica Puti, CGSP, CMP — Group Head of Sales
As well as the dedicated leaders from JCI Manila:
• Matt Flores — Executive Vice President
• Rocky Cebrero — Director for Special Projects and Government Affairs
Together, we move forward with one vision:
to create impact that is purposeful, sustainable, and built to last.
This is only the beginning.
Project Fresh Start: Beyond the Bars is a JCI Manila initiative that promotes hygiene, dignity, and rehabilitation for persons deprived of liberty through the collection of used soaps, hygiene materials, and community support.
We invite sponsors, partners, and supporters to join us through in-kind donations, financial support, or partnerships.
📩 For donations and collaboration: [email protected]