30/09/2026
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To address common marketing challenges such as weak digital visual identity, inconsistent online promotion, and a lack of marketing collaterals among local tourism and creative enterprises, the DTI Davao del Norte through its Negosyo Center Panabo City, in partnership with the Panabo City Tourism Office, successfully conducted the "Empowering Local Tourism & Creative Industries: Mastering Visual Content Creation through Canva & Facebook Marketing" activity on September 30, 2026 at the TCDO Meeting Room, Panabo City, Davao del Norte.
This initiative delivered an immediate, high-impact boost to the digital marketing and operational capacity of local micro-enterprises. Through an interactive learning module and hands-on workshops, participating MSMEs gained essential knowledge on digital marketing foundations, visual branding principles, and strategic content planning. Crucially, participants were able to successfully create their own custom Canva posting materials and craft compelling captions tailored specifically to their tourism or creative enterprise, transforming their understanding of how to leverage Canva and Facebook Meta tools to effectively market products and services online.
Beyond educational outcomes, the program made a tangible contribution to long-term enterprise sustainability and market competitiveness for local entrepreneurs. Each participating MSME developed and published market-ready Facebook posts utilizing Meta tools alongside their custom Canva graphics and captions to maximize product and service reach and visibility. This digital upgrade significantly elevates their brand presence, allowing them to expand their consumer reach into broader, more competitive markets.
