17/07/2026
𝐅𝐫𝐨𝐦 𝐇𝐮𝐦𝐛𝐥𝐞 𝐁𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠𝐬 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: 𝐇𝐨𝐰 𝐌𝐚𝐦𝐚 𝐒𝐡𝐚𝐢 𝐇𝐚𝐧𝐝𝐢𝐜𝐫𝐚𝐟𝐭𝐬 𝐓𝐮𝐫𝐧𝐞𝐝 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐏𝐮𝐫𝐩𝐨𝐬𝐞
𝐓𝐚𝐧𝐭𝐚𝐧𝐠𝐚𝐧, 𝐒𝐨𝐮𝐭𝐡 𝐂𝐨𝐭𝐚𝐛𝐚𝐭𝐨 - Sometimes, the biggest opportunities begin with the simplest request.
For Shaira Sharmaine D. Valdez, owner of Mama Shai Handicrafts, what started as a favor for a co-worker in 2021 became the foundation of a thriving creative enterprise.
At the time, Shaira had never made a calligraphy backdrop using styrofoam. Despite having no prior experience, she accepted the challenge with determination and curiosity. Using donated materials and offering her labor free of charge, she completed the project successfully. The finished product not only impressed her client but also revealed an untapped opportunity in the local market.
Recognizing the growing demand for affordable, personalized event essentials, Shaira established Mama Shai Handicrafts, a business built on creativity, craftsmanship, and heartfelt service.
True to its slogan, “We Make Your Memories More Memorable,” Mama Shai Handicrafts specializes in transforming life’s special occasions into lasting keepsakes. What initially focused on handcrafted calligraphy backdrops has since evolved into a one-stop creative shop offering customized souvenirs, invitations, printed materials, handcrafted décor, crocheted items, laser-engraved products, and innovative 3D-printed creations.
Every product reflects Shaira’s commitment to creating meaningful pieces that celebrate life’s milestones.
Like many micro, small, and medium enterprises (MSMEs), Mama Shai Handicrafts encountered challenges while expanding its operations. Keeping pace with changing customer preferences, sourcing quality materials, and managing fluctuating demand required continuous adaptation and innovation.
Determined to improve her products and services, Shaira invested in modern equipment, including an A3 printer, a laser engraver, and a 3D printer. More importantly, she sought guidance to strengthen her entrepreneurial capabilities.
Her breakthrough came in June 2025 when she joined the Department of Trade and Industry’s (DTI) Youth Entrepreneurship Program – BOOTCAMP for Young Entrepreneurs (YEP-BYCE). The program introduced her to mentorship opportunities, business networks, and practical entrepreneurial skills that would soon reshape her business.
Building on this experience, Shaira enrolled in the Kapatid Mentor ME–Money and Market Encounter (KMME-MME) Program, where she gained deeper knowledge in business management, strategic planning, marketing, and financial sustainability.
Her dedication and willingness to learn quickly gained recognition. She was selected as one of the 14 business pitchers during the Regional Business Pitching for Youth Entrepreneurs and later received the prestigious Creative Maverick Award during the 2026 KMME-MME Program—an acknowledgment of her innovation, resilience, and entrepreneurial excellence.
The impact of these interventions has been remarkable.
Since participating in DTI’s programs, Mama Shai Handicrafts has recorded a 100 percent increase in sales compared to its early years of operation. Beyond financial growth, Shaira credits DTI for equipping her with the confidence, business mindset, and strategic direction needed to continuously innovate and remain competitive.
“The DTI didn’t just help me grow my sales; they gave me the knowledge, confidence, and the right mindset to innovate,” Shaira shares. “The connections I’ve made with fellow entrepreneurs and mentors have been invaluable, turning what was once a small operation into a recognized brand.”
Today, Mama Shai Handicrafts continues to expand its reach. Its products are available at Crafter’s Den Koronadal and the Koronadal Pasalubong Center, while regular participation in DTI-organized trade fairs and local exhibits has enabled the business to reach more customers and strengthen its presence in the community.
Despite her achievements, Shaira remains grounded and committed to continuous improvement. She continues to explore new technologies, develop innovative product lines, and create personalized handcrafted pieces that bring joy to every celebration.
Looking back on her journey, Shaira encourages aspiring entrepreneurs and fellow MSMEs to embrace every opportunity for growth.
“Don’t be afraid to try and take advantage of the opportunities offered by the DTI.”
Her story demonstrates that success does not always begin with abundant resources or years of experience. Sometimes, it begins with the courage to accept a challenge, the willingness to learn, and the determination to transform a simple idea into something extraordinary.
From creating her very first styrofoam backdrop to building a recognized creative brand, Shaira Sharmaine D. Valdez has proven that with passion, perseverance, and the right support system, humble beginnings can lead to remarkable success.
Today, Mama Shai Handicrafts stands not only as a business but also as an inspiring example of how creativity, innovation, and government support can empower Filipino entrepreneurs to turn dreams into lasting legacies.
Address: Mt. Cuenco St., Brgy. Zone #, Koronadal City
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