24/05/2026
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๐๐ ๐๐๐๐ ๐๐ญ๐ซ๐๐ง๐ ๐ญ๐ก๐๐ง๐ฌ ๐๐ฎ๐
๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐๐๐จ๐ซ๐๐ฌ, ๐๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง, ๐๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ซ๐๐ข๐ง๐ข๐ง๐
Recognizing the importance of sound business practices such as proper record keeping and effective customer relations in building sustainable enterprises, the Provincial Project Management Support Office (PPMSO) of Southern Leyte conducted a comprehensive Training on Records and Information Management and Customer Relationship Management for the Punod Farmers Association (PuFA) on May 11, 2026.
The activity, implemented under the Marketing Assistance and Enterprise Development (MAED) component of the BFAR SAAD Phase II Program of the Bureau of Fisheries and Aquatic Resources, was carried out in convergence with the Department of Trade and Industry and the Local Government Unit (LGU) of Pintuyan. The initiative forms part of ongoing efforts to equip fisherfolk beneficiaries with both technical production inputs and essential business development skills, ensuring that livelihood projects evolve into sustainable community-based enterprises.
To provide technical guidance on enterprise management, DTI resource persons facilitated the learning sessions. Engr. Detlev Mindajao, Negosyo Center Business Counselor, led the discussion on Records and Information Management, underscoring the importance of proper documentation in sustaining and growing a micro-enterprise. He emphasized that systematic record-keeping serves as the backbone of sound business operations, enabling entrepreneurs to track transactions, monitor performance, and make informed decisions. Participants were also introduced to simplified tools and practical methods for organizing daily business data.
Complementing this, Ms. Eva Mae Angana, Negosyo Center Trade and Industry Development Analyst, discussed Customer Relationship Management (CRM) as a strategic approach to building and sustaining market relationships. She highlighted the value of understanding customer behavior, responding effectively to needs, and fostering long-term trust to ensure repeat patronage and business stability.
Beyond the core training topics, the DTI team also presented its broader suite of support programs for micro, small, and medium enterprises (MSMEs). These include the Negosyo Center services, Kapatid Mentor ME (KMME) Program, Brand Equity Development initiatives, and various financing and market access opportunities. The session further introduced the โ7 Msโ framework for MSME development, providing PuFA members with a structured guide for strengthening their enterprise capabilities and growth direction.
Expressing gratitude on behalf of the association, PuFA Vice President Gregorio E. Arong shared how the intervention has significantly contributed to their livelihood development.
โSa ngalan sa among asosasyon, daghang salamat sa DTI sa maayong pagpasabot kanamo kon unsaon pag-atubang ang among mga kustomer; dako gayod kaayo kini nga tabang. Mapasalamaton usab ako sa BFAR-SAAD tungod sa inyong walay hunong nga pagsuporta. Kon wala pa kini nga programa, wala unta kamiโy proyekto sa panginabuhian karon,โ Arong said.
(On behalf of our association, I am very grateful to the DTI for clearly teaching us how to properly engage with our customersth, this training is truly a big help. I am also thankful to BFAR-SAAD for their immense support. Without this program, we wouldn't have a sustainable livelihood project today.)
He added that the training provided practical knowledge that the association can directly apply in managing their growing enterprise.
Closing the activity, Provincial Fisheries Officer (PFO) Rowvic Docena underscored the importance of collaboration in sustaining community-based enterprises. He expressed appreciation to the DTI for its continued support and emphasized that strong partnerships are essential in transforming fisherfolk associations into self-reliant and sustainable Community-Based Enterprises (CBEs).
PFO Docena also encouraged the participants to maximize the holistic support provided under SAAD Phase II, which combines production assistance with enterprise capability-building. He reminded the association that many successful enterprises began as small initiatives sustained by discipline, learning, and commitment, urging PuFA to continue building on its current gains with a long-term development mindset.
For 2026, seven (7) partially established fisherfolk association Community-Based Enterprises (CBEs) in the province under the program will be provided with a series of market-related training activities designed to reinforce their enterprise development capacity, market competitiveness, and sustainability.
๐บ๐จ๐จ๐ซ, ๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐
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