31/08/2025
✨NC TIGBAUAN EMPOWERS WOMEN ENTREPRENEURS THROUGH MARKETING TRAINING✨
On August 30, 2025, the Department of Trade and Industry (DTI) Iloilo, through its Negosyo Center in Tigbauan, conducted a Marketing Strategy Training for members of the Barangay Baguingin Women's Association. This activity was part of the Livelihood Training Program focused on the production of coconut shell-based keychains, held in Barangay Baguingin, Tigbauan, Iloilo.
The training was designed to empower women entrepreneurs by deepening their understanding of core marketing principles and equipping them with essential business competencies. Participants also received guidance on effective marketing strategies to enhance the visibility and profitability of their coconut shell-based keychains. As part of the program, a branding workshop was also conducted, enabling participants to apply their newly acquired knowledge by developing brand identities tailored to their products.
This meaningful activity was made possible through the generous support of Hon. Joenel G. Camposagrado, Punong Barangay of Baguingin, and Hon. Rizalie T. Tubilleja, Barangay Kagawad and Chairperson of the Committee on Social Services, Women, and Family. Their presence and unwavering commitment to uplifting the women of Barangay Baguingin are deeply appreciated and serve as a powerful reminder of the importance of community leadership and solidarity.
This initiative underscores DTI’s ongoing commitment to advancing industry development and promoting inclusive economic growth in Iloilo. Through targeted capacity-building programs and strategic collaboration with local stakeholders, the agency continues to foster sustainable livelihood opportunities and strengthen the entrepreneurial potential of women in rural communities.