04/09/2026
𝐃𝐈𝐂𝐓 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐃𝐓𝐈’𝐬 𝐄-𝐓𝐀𝐀𝐒 𝐏𝐫𝐨𝐠𝐫𝐚𝐦, 𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧-𝐋𝐞𝐝 𝐌𝐒𝐌𝐄𝐬 𝐙𝐀𝐌𝐁𝐎𝐀𝐍𝐆𝐀 𝐂𝐈𝐓𝐘
ZAMBOANGA CITY— The Department of Trade and Industry (DTI) Region IX conducted the E-TAAS ang Pinay MSMEs Program, a two-day integrated digital marketing training for 25 women-led micro, small, and medium enterprises (MSMEs) from across the region, held on August 18–19, 2026 at the DICT Digital Transformation Center (DTC), Zamboanga City.
The program aimed to strengthen the digital capabilities of women entrepreneurs and equip them with practical tools to establish their online presence, reach wider markets, engage customers, and grow their businesses in the digital economy.
The Department of Information and Communications Technology (DICT) Region IX and BASULTA supported the DTI-led activity through the use of its Digital Transformation Center and internet connectivity, enabling hands-on digital learning throughout the training. DICT Regional Director Cheryl Ortega also delivered a message of support during the opening program, emphasizing the Department’s commitment to digital inclusion and technology-enabled opportunities in the region.
DICT likewise contributed technical expertise through Information Technology Officer I Al-Rajhi T. Otoalih, who discussed E-Commerce and Online Buying Trends in the Philippines on the first day. Meanwhile, Mr. Jasper Quidilla, CEO of Rightjobs Solutions, served as the trainer-facilitator for the two-day training, guiding participants through sessions on building an online business presence, digital marketing, customer journey, platform selection, content strategy, customer engagement and conversion, online visibility, and the responsible use of free AI tools.
The second day also featured a discussion on RA 11967 or the Internet Transactions Act (ITA) led by Ms. Berlin Marbuna, Chief of the E-Commerce Policy Promotion Division, followed by a session on onboarding MSMEs to digital platforms and payment solutions.
The activity concluded with the provision of digitalization kits, presentation of participants’ outputs, peer feedback, and the awarding of certificates to participants and resource speakers.
For DICT, the activity highlights its continuing support for MSME digitalization, ICT skills development, and countryside economic development through collaboration with partner agencies and stakeholders. These efforts are aligned with the ICT Industry Development Bureau’s initiatives on MSME onboarding, skills development, demand mapping, and digital ecosystem development.
Through the collaboration of DTI and DICT, women-led MSMEs are given greater opportunities to harness digital technologies, expand their market reach, and become more competitive in an increasingly digital economy.