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JETRO Singapore, 16 Raffles Quay, #38-04/05, Hong Leong Building, Singapore (2026)

21/08/2026

📢Coming Soon: Discover Hidden Gems from Japan, Live! ✨

🏞️Discover over 100 food and specialty products from across Japan, including products not widely available in Singapore.
🚅Broadcast live from the regions where the products are made, each session will feature local producers and makers introducing their products, along with local food culture and places worth visiting.
From 28 to 30 August 2026, discover and shop products from Okayama, Hiroshima and Ehime, including:
🍑 Fresh fruits
🐟 Processed seafood products
🍪 Snacks and confectionery
🍽️Other regional food and specialty products
👨‍🍳Meet the people behind the products, watch live cooking demonstrations and shop unique regional finds as they are introduced.
📅 Broadcast schedule, Singapore Time:
• 28 August: 8:00pm to 10:00pm
• 29 August: 2:30pm to 4:30pm
• 29 August: 8:00pm to 10:00pm
• 30 August: 12:00pm to 1:00pm, tentative
• 30 August: 8:00pm to 10:00pm
📱 Watch and shop live via:
SHC Live, Singapore Home Cooks
https://www.facebook.com/singaporehomecooks/
Lian Huat Live Home
https://www.facebook.com/LHLiveHome/
This special event is part of SJ60, celebrating the 60th anniversary of diplomatic relations between Singapore and Japan.
👀 Don’t miss out! Stay tuned for the latest product and programme updates.

05/08/2026

👩‍🍳 Bring the Flavours of Japan to Your Family Table!
🥢 Give your helper the opportunity to discover Japanese home cooking!
🍱 Through five hands-on sessions, your helper can learn practical techniques for preparing simple, balanced and flavourful Japanese meals.
🥗 With these new recipes, your household can enjoy greater variety in its everyday menu.
✨The course takes place every Tuesday from 25 August to 22 September. Capacity is limited to 25 participants.
🍙See the attached advertisement for all programme details.
📝 Register now:
https://docs.google.com/forms/d/e/1FAIpQLSfSzFJSCK_zWhv2q0Xf-GeIcZHYvym6SGplHpqKuPy4Zv5wjw/viewform

17/07/2026

Ever wondered what Japan’s summer festivals have in common with Singapore’s pasar malam?
For many Singaporeans, the appeal of a pasar malam lies not only in the food, but also in its lively atmosphere. Japan’s summer matsuri may be a different tradition, but they share some of the same appeal. Streets come alive with rows of yatai, or festival food stalls, as people gather to enjoy festival favourites and the festive atmosphere. 🍢✨
Visiting Japan this summer?
If you visit a matsuri, start by looking out for popular festival favourites such as:
• Takoyaki 🐙
• Yakisoba 🍜
• Yakitori 🍗
• Okonomiyaki 🔥
Enjoying food served hot from a yatai amid the lively festival atmosphere is one of the memorable pleasures of a Japanese summer matsuri. 🍢🍧✨
But there is much more to matsuri than food. Traditional performances, games, colourful decorations and customs unique to each community offer visitors a glimpse into Japan’s diverse local traditions and culture. 🎆🏮

Which Japanese festival food would you most like to try—takoyaki, yakisoba, yakitori or okonomiyaki? 😋👇

07/07/2026

🎋✨ Celebrate Tanabata with a Taste of Japan in Singapore! ✨🎋

Tanabata, known in Japan as the Star Festival, is celebrated in Japan on 7 July and is inspired by the legend of Orihime and Hikoboshi, two stars said to meet just once a year across the Milky Way. 🌌⭐

🎋 A food closely associated with Tanabata in Japan is somen 🍜, thin wheat noodles often served chilled during the hot summer months. One explanation for this custom traces it to sakubei, an ancient food eaten during Tanabata as part of a tradition associated with warding off illness and praying for good health. Over time, somen became linked to the festival and remains a seasonal favourite today.
To celebrate the star-themed festival, families sometimes decorate somen with star-shaped ingredients, such as egg, okra, or carrot. ⭐✨

🧊 With Singapore’s warm weather, chilled somen is a refreshing way to enjoy a taste of Japanese summer culture. Whether you're a fan of Japanese cuisine or looking to try something seasonal, Tanabata offers a delicious connection to a tradition that continues to be enjoyed across Japan.

🌠 What would you wish for this Tanabata? 🎋

02/07/2026

🍧 Kakigori: Japan’s Iconic Summer Dessert☀️
Fluffy, colourful and refreshingly cool — kakigori is one of Japan’s most beloved summer desserts. ❄️🇯🇵
Offering both rich flavour and visual appeal, kakigori has evolved from a simple shaved ice treat into a premium dessert experience that draws long queues at specialty cafés across Japan.
✨ Recent kakigori trends include:
🍑 Seasonal fruits such as peach, melon and strawberry
🍵 Rich matcha and fragrant hojicha flavours
🫘 Traditional Japanese ingredients such as azuki, kuromitsu and kinako
☁️ Espuma-style creams and beautifully layered presentations
❄️ Ultra-fine, fluffy ice that melts in your mouth
With a history dating back to the Heian period, kakigori continues to be enjoyed across Japan with traditional ingredients and fruits, bringing new flavours and creative twists to this timeless dessert.
🌏 Today, this style of kakigori can also be enjoyed at selected cafés and dessert shops in Singapore.
😋 Have you tried kakigori? Which flavour would you choose — matcha, hojicha or seasonal fruit? 🍵🍑❄️

19/06/2026

🏝️ Curious About Okinawan Flavours?

✨Just around five hours by direct flight from Singapore, Okinawa is known for its blue seas and island heritage. 🌊 Once the Ryukyu Kingdom, Okinawa developed a distinctive food culture shaped by exchanges with mainland Japan, China and Southeast Asia.

If you have not visited Okinawa yet — or if you miss its unique regional flavours — here is a chance to enjoy a small taste of it in Singapore.

As part of the broader Takashimaya Food Fiesta 2026, a selection of Okinawan specialties is available at Takashimaya Square for a limited time.

🍽️Look out for authentic bites brought directly from Okinawa, such as 🥟tuna gyoza, chicken wings and traditional fish cakes, offering a glimpse into Okinawa’s distinctive regional food culture.

😋Curious to try it? Start with a taste of Okinawa here in Singapore.

📅 Date: 11 June – 29 June 2026
📍 Location: Takashimaya Square, B2, Singapore

11/06/2026

🍃 Ume Season Has Arrived in Japan! ✨

Every year around June, ume, often called Japanese plums, begin appearing in markets across Japan, marking the start of early summer. 🌿

In Japan, ume has long been preserved and enjoyed in many forms, such as umeboshi, ume syrup, and sometimes umeshu. With its refreshing sweet-and-tart flavour, ume drinks are especially enjoyable in warm weather — and are a refreshing option for Singapore’s warm climate too. ☀️

Umeboshi is one of Japan’s classic preserved foods and is said to have been eaten since the Heian period. Even today, it is commonly enjoyed with rice, including in onigiri and okayu, Japanese rice porridge. 🍙 Its flavour can vary depending on the maker, region, or household tradition — from salty and sharply sour to milder or slightly sweet.

🛒 You may also come across ume products such as ume drinks, umeboshi, and ume-flavoured snacks or sweets at Japanese supermarkets and specialty stores in Singapore.

Have you tried ume before? What is your favourite way to enjoy it? 😊

05/06/2026

🍈✨ What makes Japanese melons so incredibly sweet? ✨🍈
The Japanese melon season is now underway, with a wonderful variety of choices usually available until around August. 🌿
These premium fruits are highly celebrated for their rich sweetness, exceptional juiciness, and elegant presentation. When it comes to high-end muskmelons, even the intricate, net-like pattern on the outer rind is meticulously developed and prized as a sign of top-tier quality. 🕸️🔍
This exceptional standard is driven by the detailed care of local farmers. Elements like water, sunlight, temperature, and humidity are closely managed all through the cultivation process. 👨‍🌾 In some cases, growers allow just a single fruit to mature on each vine, helping to concentrate nutrients into that melon. 🥇🌱
Did you know there is a wide range of Japanese melon varieties to explore?
💚 Some have green flesh, while others have vibrant orange flesh, each offering its own distinctive balance of sweetness, aroma and texture. 🧡
Now that the season is in full swing, keep an eye out for these seasonal gems and experience the true artistry behind every bite. Discover your personal favourite and savour the authentic taste of Japan's finest summer harvest! 🍽️

22/05/2026

🍜❄️Stay cool with refreshing Japanese cold noodles

💦Feeling the heat lately in Singapore? Japanese cold noodles are a popular way to stay refreshed during warm weather.

From chilled udon and somen to refreshing soba, these light noodle dishes are easy to enjoy at home and perfect for a cooling meal.

Somen, in particular, is known for how quickly it can be prepared — usually boiled in just a few minutes. After chilling the noodles in cold water, simply enjoy them with a light dipping sauce for an easy and refreshing meal.

✨Cold noodles are one of the simple food traditions that help people in Japan stay comfortable during summer.

🎋🍜You may also come across “nagashi somen” (flowing noodles), a fun summer tradition in Japan where somen noodles flow through bamboo channels. If you visit Japan, it’s definitely something fun to watch and experience!

🥢Why not try Japanese cold noodles and discover a refreshing way to enjoy warm weather?

14/05/2026

🍖As BBQ season begins in Japan, why not bring a taste of Japanese yakiniku to your next BBQ in Singapore?

🥩 🍳 Approachable Japanese Wagyu cuts such as chuck roll, karubi (short rib), rosu (loin) and short plate are perfect for quick grilling. Enjoy them simply with salt and pepper or pair them with yakiniku sauce for a savoury-sweet Japanese BBQ flavour.

✨ 🧂 Yakiniku sauce can be used as a dip after grilling or lightly coated onto the beef before cooking. You can find it at supermarkets and Japanese grocery stores in Singapore—look for labels such as “yakiniku sauce” or “Japanese BBQ sauce.”

🌽 🥗 Either way, Japanese Wagyu can turn a casual BBQ with family and friends into something special.

JETRO Singapore

21/08/2026

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17/07/2026

07/07/2026

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19/06/2026

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