06/05/2026
𝐏𝐫𝐞𝐝𝐚𝐯𝐚𝐧𝐣𝐞: 𝐌𝐞𝐝 𝐤𝐥𝐚𝐝𝐢𝐯𝐨𝐦 𝐩𝐫𝐨𝐝𝐮𝐤𝐜𝐢𝐣𝐞 𝐢𝐧 𝐧𝐚𝐤𝐨𝐯𝐚𝐥𝐨𝐦 𝐟𝐢𝐧𝐚𝐧č𝐧𝐞 𝐯𝐳𝐝𝐫ž𝐧𝐨𝐬𝐭𝐢: 𝐩𝐫𝐞𝐝𝐫𝐚č𝐮𝐧𝐚𝐯𝐚𝐧𝐣𝐞, 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐜𝐢𝐣𝐚, 𝐳𝐚𝐥𝐨𝐠𝐞 𝐢𝐧 𝐝𝐫ž𝐚𝐯𝐧𝐞 𝐬𝐩𝐨𝐝𝐛𝐮𝐝𝐞 𝐳𝐚 𝐢𝐳𝐝𝐚𝐣𝐚𝐧𝐣𝐞 𝐯 𝐬𝐥𝐨𝐯𝐞𝐧𝐬𝐤𝐞𝐦 𝐣𝐞𝐳𝐢𝐤𝐮 📖
📣 V četrtek, 𝟐𝟏. 𝐦𝐚𝐣𝐚 𝟐𝟎𝟐𝟔, vas ob 𝟏𝟑.𝟎𝟎 vabimo na spletno predavanje 𝐌𝐞𝐝 𝐤𝐥𝐚𝐝𝐢𝐯𝐨𝐦 𝐩𝐫𝐨𝐝𝐮𝐤𝐜𝐢𝐣𝐞 𝐢𝐧 𝐧𝐚𝐤𝐨𝐯𝐚𝐥𝐨𝐦 𝐟𝐢𝐧𝐚𝐧č𝐧𝐞 𝐯𝐳𝐝𝐫ž𝐧𝐨𝐬𝐭𝐢: 𝐩𝐫𝐞𝐝𝐫𝐚č𝐮𝐧𝐚𝐯𝐚𝐧𝐣𝐞, 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐜𝐢𝐣𝐚, 𝐳𝐚𝐥𝐨𝐠𝐞 𝐢𝐧 𝐝𝐫ž𝐚𝐯𝐧𝐞 𝐬𝐩𝐨𝐝𝐛𝐮𝐝𝐞 𝐳𝐚 𝐢𝐳𝐝𝐚𝐣𝐚𝐧𝐣𝐞 𝐯 𝐬𝐥𝐨𝐯𝐞𝐧𝐬𝐤𝐞𝐦 𝐣𝐞𝐳𝐢𝐤𝐮. Predaval bo prof. dr. Jonatan Vinkler (UP FHŠ in UP UK). Dogodek bo potekal v slovenskem jeziku prek aplikacije Zoom (https://upr-si.zoom.us/j/65598648102, Meeting ID: 655 9864 8102).
Predavanje predstavlja analizo ekonomskih, pravnih in operativnih izzivov založniškega podjema v sodobnem slovenskem prostoru. Osredotoča se na napetost med nujnimi stroški produkcije in zahtevo po finančni vzdržnosti, pri čemer poudarja tri ključne stebre: predračunavanje (»magična enačba preživetja«), distribucijo in upravljanje zalog. Cilj je opremiti urednike, založnike in bodoče strokovnjake z orodji za racionalno načrtovanje, ki zagotavlja pozitiven donos na vsako reproducirano avtorsko enoto, hkrati pa upošteva zakonske obveznosti in tržne realnosti. Predavanje temelji na načelu, da je knjiga predvsem ekonomski podjem, katerega uspeh določa bralec kot končni plačnik vseh stroškov.
𝐏𝐫𝐞𝐝𝐚𝐯𝐚𝐧𝐣𝐞 𝐛𝐨 𝐨𝐛𝐫𝐚𝐯𝐧𝐚𝐯𝐚𝐥𝐨 𝐧𝐚𝐬𝐥𝐞𝐝𝐧𝐣𝐞 𝐭𝐞𝐦𝐞:
🔹 knjiga kot ekonomski podjem: osvežitev temeljnih konceptov;
🔹 »magična enačba preživetja«: temelj predračunavanja;
🔹 distribucija: obveznosti do države in poti do kupca;
🔹 zaloge in pasti: amortizacija, davčne obveznosti in praktični primer;
🔹 namen državne podpore;
🔹 finančni instrument podpore;
🔹 ustanove in njihovi programi;
🔹 pomembna priporočila za prijavitelje.
𝐏𝐫𝐨𝐟. 𝐝𝐫. 𝐉𝐨𝐧𝐚𝐭𝐚𝐧 𝐕𝐢𝐧𝐤𝐥𝐞𝐫 je specialist za literarno in kulturno zgodovino zgodnjega novega veka, editolog in bibliotekar. Je glavni urednik Zbranih del Primoža Trubarja in urednik posameznih knjig omenjene znanstvenokritične izdaje (2003–2018: tretja, četrta, peta, šesta - s F. Kranjc-Vrečko, osma, deveta - z B. Javornikom in M. Šetinc, dvanajsta, trinajsta in štirinajsta knjiga). Je urednik znanstvenokritične izdaje »ljubljanskega rokopisa« Simfonije št. 6 v F-duru, op. 68, Ludwiga van Beethovna z mednarodno kritiko v indeksirani znanstveni reviji (A&HCI, Scopus (h), ERIH PLUS ...). O recepciji husitske in luteranske reformacije, imaginariju »turške« nevarnosti v slovenskem kulturnem prostoru ter češko-slovenskih in slovensko čeških kulturnih ter literarnih stikih v stoletju »meščanov in revolucij« je objavil več enoavtorskih znanstvenih razprav in monografij, ki so citirane v domačih in tujih znanstvenih razpravah in monografijah. Bibliografija dr. Vinklerja šteje 360 enot; je mentor več doktorskim študentom. Je direktor Univerze na Primorskem Univerzitetne knjižnice, predsednik Upravnega odbora Univerze na Primorskem ter podpredsednik Nacionalnega sveta za knjižnično dejavnost. Za svoje delo je doslej prejel več nagrad, med njimi Prešernovo nagrado FF UL (2000), Trubarjevo plaketo Evangeličanske cerkve AV v Republiki Sloveniji (2017) in Zlato plaketo Univerze na Primorskem (2020).
❗️ 𝐍𝐚 𝐝𝐨𝐠𝐨𝐝𝐞𝐤 𝐬𝐞 𝐣𝐞 𝐩𝐨𝐭𝐫𝐞𝐛𝐧𝐨 𝐩𝐫𝐢𝐣𝐚𝐯𝐢𝐭𝐢 𝐩𝐫𝐞𝐤𝐨 𝐩𝐨𝐯𝐞𝐳𝐚𝐯𝐞: https://upr-si.zoom.us/meeting/register/cDA_rHKhQwu3IIjZpW6hDw
Gre za petnajsto predavanje v seriji 𝐎𝐙𝐔𝐏 – 𝐎𝐝𝐩𝐫𝐭𝐚 𝐙𝐧𝐚𝐧𝐨𝐬𝐭 𝐧𝐚 𝐔𝐧𝐢𝐯𝐞𝐫𝐳𝐢 𝐧𝐚 𝐏𝐫𝐢𝐦𝐨𝐫𝐬𝐤𝐞𝐦. Dogodek organizira Univerza na Primorskem v okviru 𝐀𝐤𝐜𝐢𝐣𝐬𝐤𝐞𝐠𝐚 𝐧𝐚č𝐫𝐭𝐚 𝐳𝐚 𝐨𝐝𝐩𝐫𝐭𝐨 𝐳𝐧𝐚𝐧𝐨𝐬𝐭 (Ukrep 6.2 ReZrIS30), ki ga financira Vlada Republike Slovenije, Ministrstvo za visoko šolstvo, znanost in inovacije. Pretekle dogodke, ki smo jih organizirali v seriji OZUP si lahko ogledate na 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐤𝐚𝐧𝐚𝐥𝐮 𝐔𝐏 𝐔𝐧𝐢𝐯𝐞𝐫𝐳𝐢𝐭𝐞𝐭𝐧𝐞 𝐤𝐧𝐣𝐢ž𝐧𝐢𝐜𝐞. 🎥
***
𝐋𝐞𝐜𝐭𝐮𝐫𝐞: 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐇𝐚𝐦𝐦𝐞𝐫 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐀𝐧𝐯𝐢𝐥 𝐨𝐟 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠, 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧, 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐒𝐭𝐚𝐭𝐞 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐥𝐨𝐯𝐞𝐧𝐢𝐚𝐧 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 📖
📣 On Thursday, 𝟐𝟏 𝐌𝐚𝐲 𝟐𝟎𝟐𝟔, at 𝟏𝟑.𝟎𝟎, we invite you to the online lecture 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐇𝐚𝐦𝐦𝐞𝐫 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐀𝐧𝐯𝐢𝐥 𝐨𝐟 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠, 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧, 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐧𝐝 𝐒𝐭𝐚𝐭𝐞 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐥𝐨𝐯𝐞𝐧𝐢𝐚𝐧 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞. The lecture will be given by Prof. Dr. Jonatan Vinkler (UP FHŠ and UP UK). The event will be held in the Slovenian language via Zoom (https://upr-si.zoom.us/j/65598648102, Meeting ID: 655 9864 8102).
The lecture presents an analysis of the economic, legal and operational challenges of the publishing business in contemporary Slovenia. It focuses on the tension between the necessary costs of production and the requirement for financial sustainability, emphasizing three key pillars: pre-calculation (the "magic equation of survival"), distribution and inventory management. The aim is to equip editors, publishers and future professionals with tools for rational planning that ensures a positive return on each reproduced author's unit, while taking into account legal obligations and market realities. The lecture is based on the principle that a book is primarily an economic enterprise, the success of which is determined by the reader as the ultimate payer of all costs.
𝐓𝐡𝐞 𝐥𝐞𝐜𝐭𝐮𝐫𝐞 𝐰𝐢𝐥𝐥 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐨𝐩𝐢𝐜𝐬:
🔹 Book as an economic enterprise: a refresher of basic concepts;
🔹 "Magic equation of survival": the foundation of pre-calculation;
🔹 Distribution: obligations to the state and the path to the buyer;
🔹 Inventories and pitfalls: depreciation, tax obligations and a practical example;
🔹 Purpose of state support;
🔹 Financial instrument of support;
🔹 Institutions and their programs;
🔹 Important recommendations for applicants.
𝐏𝐫𝐨𝐟. 𝐃𝐫. 𝐉𝐨𝐧𝐚𝐭𝐚𝐧 𝐕𝐢𝐧𝐤𝐥𝐞𝐫 is a specialist in the literary and cultural history of the early modern age, editor and librarian. Editor-in-chief of Collected Works of Primož Trubar and editor of the individual books of the mentioned scientific critical edition (2003–2018: the third, the fourth, the fifth, the sixth - with F. Kranjc-Vrečko, the eighth, the ninth - with B. Javornikom and M. Šetinc, the twelfth, the thirteenth and the fourteenth book). He is the editor of a scientific critical edition of the Symphony in F major, opus 68: ‘Ljubljana transcript’, Ludwig van Beethoven with an international review in an indexed scientific journal (A&HCI, Scopus (h), ERIH PLUS ...). On the reception of the Hussite and Lutheran Reformations, the imaginary of the ‘Turkish’ threat in the Slovenian cultural space and Czech-Slovenian and Slovene-Czech cultural and literary contacts in the century of ‘townspeople and revolutions’ he has published several single-authored scientific papers and monographs, which are cited in domestic and foreign scientific papers and monographs. Bibliography of dr. Vinkler has 360 units; he is the mentor of several doctoral students. He is the director of the University of Primorska University Library, chairman of the Board of Directors of the University of Primorska, and vice president of the National Council for Library Activities. He has received several awards for his work, among them the Prešeren Award of the FF UL (2000), the Trubar’s plaque of the Evangelical Lutheran Church in the Republic of (2017) and the Golden Plaque of the University of Primorska (2020).
❗️ 𝐏𝐥𝐞𝐚𝐬𝐞 𝐩𝐫𝐞-𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭 𝐯𝐢𝐚 𝐥𝐢𝐧𝐤: https://upr-si.zoom.us/meeting/register/cDA_rHKhQwu3IIjZpW6hDw
This is the fifteenth lecture in the 𝐎𝐒𝐔𝐏 𝐬𝐞𝐫𝐢𝐞𝐬 – 𝐎𝐩𝐞𝐧 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐏𝐫𝐢𝐦𝐨𝐫𝐬𝐤𝐚. The event is organised by the University of Primorska within the framework of the 𝐀𝐜𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐎𝐩𝐞𝐧 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 (Objective 6.2 ReZrIS30) that is funded by the Government of the Republic of Slovenia, Ministry of Higher Education, Science and Innovation. Past lectures that were organised within the OSUP series are available on the 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐔𝐏 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐋𝐢𝐛𝐫𝐚𝐫𝐲. 🎥
Univerza na Primorskem / University of Primorska UP Fakulteta za humanistične študije UP Fakulteta za turistične študije Turistica UP Famnit UP PEF - Univerza na Primorskem, Pedagoška fakulteta UP Fakulteta za Management - UP Faculty of Management UP Fakulteta za vede o zdravju UP Inštitut Andrej Marušič InnoRenew CoE Slovenska skupnost odprte znanosti
