American Marketing Association - DC Chapter

American Marketing Association - DC Chapter We're the leading network of marketing pros in the Washington, DC, metro area.

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When it comes to digital marketing, it’s no secret that video content is highly effective at engaging viewers and increa...
11/10/2021
Commotion Engine: How to Integrate Animated and Live Action Video into Your Marketing Tactics

When it comes to digital marketing, it’s no secret that video content is highly effective at engaging viewers and increasing conversions. According to HubSpot, “where both video and text are available on the same page, 72% of people would rather watch a video to learn about a product or service.” Whether you are looking to raise awareness, nurture prospects, or generate leads, animated video can provide compelling content that helps move potential buyers through your marketing funnel.

Attend the Commotion Engine webinar workshop to shed light on the many aspects of high-quality, custom-made Explainer Video production and distribution. Attendees can expect to discover more about their brands, learn how to design engaging videos that spark action, identify where to deploy their videos to capture the most leads, and more.

Free for AMADC members

https://www.amadc.org/events/commotion-engine-how-integrate-animated-and-live-action-video-your-marketing-tactics?utm_source=facebook&utm_medium=social&utm_campaign=commotion-engine-how-integrate-animated-and-live-action-video-your-marketing-tactics

Whether you are looking to raise awareness, nurture prospects, or generate leads, animated video can provide compelling content that helps move potential buyers through your marketing funnel.

Marketing is no simple task, but it doesn't have to be difficult. Don't stress with all of the newest changes and indust...
11/03/2021

Marketing is no simple task, but it doesn't have to be difficult. Don't stress with all of the newest changes and industry trends — this summit will introduce you to everything you need to know to succeed in the modern marketing world.

The Mid-Atlantic Marketing Summit is a must for those seeking insights on such topics like COVID Comms, federal marketing, 2022 trends, AI and personalization, improving communications to BIPOC communities and more!

Don't miss this year's summit — learn what's new and what's working now!

AMADC Members Save 15% on Registration!

https://www.amadc.org/events/mid-atlantic-marketing-summit-0?utm_source=facebook&utm_medium=social&utm_campaign=mid-atlantic-marketing-summit-21

Marketing is no simple task, but it doesn't have to be difficult. Don't stress with all of the newest changes and industry trends — this summit will introduce you to everything you need to know to succeed in the modern marketing world.

The Mid-Atlantic Marketing Summit is a must for those seeking insights on such topics like COVID Comms, federal marketing, 2022 trends, AI and personalization, improving communications to BIPOC communities and more!

Don't miss this year's summit — learn what's new and what's working now!

AMADC Members Save 15% on Registration!

https://www.amadc.org/events/mid-atlantic-marketing-summit-0?utm_source=facebook&utm_medium=social&utm_campaign=mid-atlantic-marketing-summit-21

It’s no surprise that video marketing is taking over—video content is engaging, easy to digest, and much more likely to ...
11/02/2021

It’s no surprise that video marketing is taking over—video content is engaging, easy to digest, and much more likely to bring in conversions than its text-based counterparts. Join Commotion Engine as we learn how to make it easy for businesses of any size to take advantage of this powerful marketing tool—without breaking the bank in the process.

https://bit.ly/3BDD14j

It’s no surprise that video marketing is taking over—video content is engaging, easy to digest, and much more likely to bring in conversions than its text-based counterparts. Join Commotion Engine as we learn how to make it easy for businesses of any size to take advantage of this powerful marketing tool—without breaking the bank in the process.

https://bit.ly/3BDD14j

Every day, we're all drowning in emails and drowning in the work that never seems to end. It's hard to stay motivated an...
10/27/2021

Every day, we're all drowning in emails and drowning in the work that never seems to end. It's hard to stay motivated and we're looking to recharge.

It's time to take a break, especially during this time of year when it's Halloween. We should take advantage of this opportunity to celebrate with other professionals in our industry.

Join other professionals at AMADC's Halloween Membership Networker, Truluck's- one of the coolest restaurants in town. It's an event for networking while conquering your workload or simply enjoying a free glass of wine and appetizers with other professionals in your industry.

Tomorrow at 5:30. Win a free AMA membership or a $50 gift card!

DC’s mask mandates will be followed for everyone’s safety.

https://www.amadc.org/amadc-halloween-membership-networker?utm_source=facebook&utm_medium=social&utm_campaign=amadc-halloween-membership-networker

Every day, we're all drowning in emails and drowning in the work that never seems to end. It's hard to stay motivated and we're looking to recharge.

It's time to take a break, especially during this time of year when it's Halloween. We should take advantage of this opportunity to celebrate with other professionals in our industry.

Join other professionals at AMADC's Halloween Membership Networker, Truluck's- one of the coolest restaurants in town. It's an event for networking while conquering your workload or simply enjoying a free glass of wine and appetizers with other professionals in your industry.

Tomorrow at 5:30. Win a free AMA membership or a $50 gift card!

DC’s mask mandates will be followed for everyone’s safety.

https://www.amadc.org/amadc-halloween-membership-networker?utm_source=facebook&utm_medium=social&utm_campaign=amadc-halloween-membership-networker

When was the last time you enjoyed live music and networking near the heart of DC? Enjoy delectable hors d'oeuvres and m...
10/22/2021
AMADC's Halloween Membership Networker, sponsored by Truluck's

When was the last time you enjoyed live music and networking near the heart of DC? Enjoy delectable hors d'oeuvres and more. And don’t forget to bring your business cards for a chance to win a $50 gift certificate. Best of all, you can also enter a drawing for a FREE AMADC MEMBERSHIP (includes renewals)!

Register at https://www.amadc.org/amadc-halloween-membership-networker

It’s time to harvest your colleagues and dust off your networking skills at AMADC’s Fall Membership Celebration!

The marketing and events industry has been going through a major shift. There's now a need for both traditional marketin...
10/19/2021
All Together Now: New Roles for a Changing Events Landscape

The marketing and events industry has been going through a major shift. There's now a need for both traditional marketing and newly acquired digital skills to be present in every event. That is why we created this webinar to help you find the perfect blend of skills for an event. Free for AMADC members

https://www.amadc.org/events/all-together-now-new-roles-changing-events-landscape?utm_source=facebook&utm_medium=social&utm_campaign=all-together-now-new-roles-changing-events-landscape

Planners and marketers were destined to work together. As we move from virtual events to hybrid, both traditional planning and newly acquired digital skills will remain a staple of event strategy and ex*****on.

Your team works hard to plan great events, but without digital skills to help promote your event, it can feel like you'r...
10/15/2021
All Together Now: New Roles for a Changing Events Landscape

Your team works hard to plan great events, but without digital skills to help promote your event, it can feel like you're getting nowhere. Our next webinar is the answer for marketers and planners alike. We'll show you the right tools to help you stay on top of your game! Free for AMADC members.

https://bit.ly/3fzpAcQ

Planners and marketers were destined to work together. As we move from virtual events to hybrid, both traditional planning and newly acquired digital skills will remain a staple of event strategy and ex*****on.

You want to hack your way into success? If you’re looking for a breakthrough, the fastest way is to use behavioral scien...
09/30/2021
Using Behavioral Science to Increase Product Adoption

You want to hack your way into success? If you’re looking for a breakthrough, the fastest way is to use behavioral science. We help you identify and understand the psychology behind why people do what they do. Learn more on Tuesday.

https://www.amadc.org/events/using-behavioral-science-increase-product-adoption?utm_source=facebook&utm_medium=social&utm_campaign=using-behavioral-science-increase-product-adoption

If you’re not moving ahead, you’re falling behind. Especially for startups, it’s not enough to have superior products; to survive, you have to continuously increase adoption.

Building a product is hard enough, but making sure people adopt it is even harder. Let the Founder & Chief Behavioral Sc...
09/30/2021

Building a product is hard enough, but making sure people adopt it is even harder. Let the Founder & Chief Behavioral Scientist of Next Step show you how to use behavioral science principles to increase your product's adoption.
https://bit.ly/3AODpgf

Building a product is hard enough, but making sure people adopt it is even harder. Let the Founder & Chief Behavioral Scientist of Next Step show you how to use behavioral science principles to increase your product's adoption.
https://bit.ly/3AODpgf

Captivating, awe-inspiring, memorable! These are just a few words to describe Pete Souza's keynote at Content Marketing ...
09/02/2021
Content Marketing World 2021

Captivating, awe-inspiring, memorable! These are just a few words to describe Pete Souza's keynote at Content Marketing World 2021. Don't miss out – BONUS: Register today for #CMWorld with our code to save $100!

Get ready to be inspired by Pete Souza when he keynotes Content Marketing World. BONUS: Register now for #CMWorld with our code to save $100 at checkout!

Did you hear? Pete Souza will be keynoting Content Marketing World. Hear from the best-selling author & White House Official Photographer as he shares his journey and advice for visual storytellers. Register today for #CMWorld! BONUS: Our code saves you $100.

https://www.amadc.org/events/content-marketing-world-2021?utm_source=facebook&utm_medium=social&utm_campaign=content-marketing-world-2021

You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community.

Up your leadership skills. Become a mentor with our popular Marketing Mentors Network. Connect with other leaders, risin...
08/23/2021
Marketing Mentors Network 2021-2022 Session

Up your leadership skills. Become a mentor with our popular Marketing Mentors Network. Connect with other leaders, rising marketing talent. Virtual sessions available for 2021-22. Get your application in by 9/17.

https://www.amadc.org/events/marketing-mentors-network-2021-2022-session?utm_source=facebook&utm_medium=social&utm_campaign=marketing-mentors-network-2021-2022-session

Do you feel like your career has stalled? Are you new to marketing or looking to make a career shift? If that's you, it’s time to power up and join the Marketing Mentors Network for the 2021-2022 session.

Whether you’re a newbie or a pro, there’s something for every marketer at Content Marketing World 2021. BONUS: Use our s...
07/29/2021
Content Marketing World 2021

Whether you’re a newbie or a pro, there’s something for every marketer at Content Marketing World 2021. BONUS: Use our special code to save $100.

https://bit.ly/3zIgEJS

You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community.

AMADC is back with its first in-person happy hour in over a year! Bring your marketing buddies. Bring your “work friends...
07/07/2021

AMADC is back with its first in-person happy hour in over a year! Bring your marketing buddies. Bring your “work friends". Meet new people and make new connections.

Come check out The Point, one of DC’s newest restaurants, with an expansive outdoor patio on the waterfront, to view glorious sunsets where the Potomac and Anacostia rivers converge.

Limited to 50 people so sign up now before we sell out.

https://www.amadc.org/events/amadc-networking-series-sponsored-point-dc

Dust off your business cards for a chance to win a $50 gift certificate at The Point.

Waterfront and Navy Yard/Ballpark (Green line) are the closest Metro stops. There is also metered street parking and reduced price validated parking at the garage in the building.

AMADC is back with its first in-person happy hour in over a year! Bring your marketing buddies. Bring your “work friends". Meet new people and make new connections.

Come check out The Point, one of DC’s newest restaurants, with an expansive outdoor patio on the waterfront, to view glorious sunsets where the Potomac and Anacostia rivers converge.

Limited to 50 people so sign up now before we sell out.

https://www.amadc.org/events/amadc-networking-series-sponsored-point-dc

Dust off your business cards for a chance to win a $50 gift certificate at The Point.

Waterfront and Navy Yard/Ballpark (Green line) are the closest Metro stops. There is also metered street parking and reduced price validated parking at the garage in the building.

Great positioning is the missing link to a successful brand strategy.Learn how companies craft their brand story and cre...
07/06/2021
How to Take Your Brand Positioning From Good to Great

Great positioning is the missing link to a successful brand strategy.
Learn how companies craft their brand story and create consistent, differentiated messaging that resonates with their audience.

Join us tomorrow at 1 PM for an interactive session with Kevin Namaky, CEO of Gurulocity where he shows how to build a powerful brand strategy.

https://www.amadc.org/events/how-take-your-brand-positioning-good-great

In this interactive session you will learn to upgrade your positioning statement from good to great.

Excellent positioning is the heart of any sound brand strategy.While strategic plans, product roadmaps, and communicatio...
06/30/2021

Excellent positioning is the heart of any sound brand strategy.

While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together.

Join us for this interactive session on Wednesday, July 7 at 1 pm EDT as Kevin Namaky, CEO of the Gurulocity, walks through tips, best practices, and examples from notable brands to help you win the competitive battle in customers’ minds.

- Registration Fees -
▶️ AMADC Members | FREE
▶️ AMADC Student Members | FREE
▶️ Nonmembers | $10

Excellent positioning is the heart of any sound brand strategy.

While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can’t be effective without a clear central positioning strategy that ties everything together.

Join us for this interactive session on Wednesday, July 7 at 1 pm EDT as Kevin Namaky, CEO of the Gurulocity, walks through tips, best practices, and examples from notable brands to help you win the competitive battle in customers’ minds.

- Registration Fees -
▶️ AMADC Members | FREE
▶️ AMADC Student Members | FREE
▶️ Nonmembers | $10

Ready to make #changes? Author Michael Diettrich-Chastain reveals the seven life dimensions that impact our ability to m...
06/28/2021

Ready to make #changes? Author Michael Diettrich-Chastain reveals the seven life dimensions that impact our ability to make professional and personal changes...as well as why we succeed at making certain changes and fail at others.

Ready to make #changes? Author Michael Diettrich-Chastain reveals the seven life dimensions that impact our ability to make professional and personal changes...as well as why we succeed at making certain changes and fail at others.

Ready to make #changes? Author Michael Diettrich-Chastain of Arc Integrated reveals the seven life dimensions that impac...
06/25/2021

Ready to make #changes? Author Michael Diettrich-Chastain of Arc Integrated reveals the seven life dimensions that impact our ability to make professional and personal changes...as well as why we succeed at making certain changes and fail at others.

AMADC’s June 2021 Book Club is free for AMADC members. Join Michael on June 29th and make the #change!

https://www.amadc.org/events/amadcs-june-2021-book-club-changes

Whether you’re a newbie or a pro, there’s something for every #marketer at Content Marketing World 2021. Hurry- early bi...
06/24/2021
Content Marketing World 2021

Whether you’re a newbie or a pro, there’s something for every #marketer at Content Marketing World 2021. Hurry- early bird rates end tomorrow.

Save even more by using AMADC promo code for a $100 discount on your #CMWorld registration.

Sign up here: https://www.amadc.org/events/content-marketing-world-2021

You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community.

Pride is more than just a party.Join special guest Rana Reeves as he explores the evolution of Pride as a marketing mome...
06/01/2021
Beyond the Rainbow - Why Pride Isn't a Party

Pride is more than just a party.

Join special guest Rana Reeves as he explores the evolution of Pride as a marketing moment and what the current situation for LGBTQ rights and other intersections mean for brands and how they integrate with the community in a purposeful way.

Rana will share examples of brands doing it right and ignite ideas for you and your own brand and marketing campaigns. In fact, this event falls on the heels of the launch of Unilever's "United We Stand campaign," and Rana will share insights into what went into developing it and how it evolves brand/community integration.

https://www.amadc.org/events/beyond-rainbow-why-pride-isnt-party

How can you promote anti-bias in your brand’s marketing campaigns and communications?

Where does GenZ go for content? What draws them in?How do they make buying decisions? What keeps them coming back? What'...
05/20/2021

Where does GenZ go for content? What draws them in?
How do they make buying decisions? What keeps them coming back? What's your marketing strategy for this new generation?

Join expert CEO, author, and keynote speaker Sarah Weise on May 26th. She will outline how to ask the right questions to achieve a laser focus on their GenZ and build experiences that are downright addictive.
https://www.amadc.org/events/amadcs-may-2021-book-club-instabrain

Where does GenZ go for content? What draws them in?
How do they make buying decisions? What keeps them coming back? What's your marketing strategy for this new generation?

Join expert CEO, author, and keynote speaker Sarah Weise on May 26th. She will outline how to ask the right questions to achieve a laser focus on their GenZ and build experiences that are downright addictive.
https://www.amadc.org/events/amadcs-may-2021-book-club-instabrain

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Reminder: The American Marketing Association - DC Chapter still needs #volunteers to join their #marketing, awards, and event #committees! The event will be held in Washington, DC in March 2022. It's a great opportunity for your #brand to be seen. https://buff.ly/3zQZoll
Want your #brand to be seen by as many people as possible? The American Marketing Association - DC Chapter needs #volunteers to join their #marketing, awards, and event #committees! The event will be held in Washington, DC in March 2022. https://buff.ly/3zQZoll
For those serious about fast-tracking their marketing career, the American Marketing Association - DC Chapter is certainly the way to go about it. Imagine's own Patrick King is president, and becoming a member can give you the education and network you need. #Marketing #Branding #BusinessNetworking #AMADC https://buff.ly/3AwkVAX
What does post-pandemic #marketing look like? Here are some insights from two panels that the American Marketing Association - DC Chapter held this past spring. #chasingdreams https://www.amadc.org/blog/what-does-post-pandemic-marketing-look
Calling all marketers! The American Marketing Association - DC Chapter is having its first in-person event and you won’t want to miss it! https://buff.ly/3q1BUq7 #networking #marketing #amadc
Be More Human: Lessons For World-Class Innovation & Creativity Every company needs innovation and creativity to remain competitive and building a culture of creativity and innovation doesn’t happen by accident. This talk from American Marketing Association - DC Chapter and speaker Tom Triumph teaches: What NASA taught us about becoming a creative genius {again} Explains the importance of creativity Learn the myths and folklore that impede our progress How to apply best practices to improve creativity https://buff.ly/3xeeYr0
Join a panel of senior marketing executives who run small businesses to discuss their optimism and the best ways to move forward. Thursday May 6th. Free to AMADC members.
The American Marketing Association - DC Chapter asked us to present Adventures in Online Advertising. Google and Apple both have plans to further protect the privacy of their users, but that limits the ability of advertisers to target and nurture their audience. Learn about the major online advertising channels (Google, Facebook/Instagram), strategies to improve your current ad campaigns (or start with better campaigns) and the upcoming changes to these channels, what to expect, and how to prepare. #tourism #destinationmarketing
Predictions for #smallbusiness marketing in 2021 are mostly more of the same because of multiple uncertainties. The questions we all want answered now are how has #marketing adapted to this uncertainty, what is working and what’s not, and where do we go from here? So the Washington Network Group and the American Marketing Association - DC Chapter created a panel of experts to discuss where we go from here. If you are a marketer, don’t miss this event! https://buff.ly/31Vk8tG
Fixation's own Julie Parsons will be part of an American Marketing Association - DC Chapter panel on Tuesday discussing Event Marketing in 2021. Register now to join us! https://www.amadc.org/events/event-marketing-2021 #eventmarketing #tradeshowmarketing #eventsindustry
Let us not forget that Trump's lead defense attorney was called in to defend Jeffrey Epstein before he was killed.
Most sales and marketing teams haven't been able to quickly adjust to the virtual demands of today’s buyer. Enter Marcus Sheridan, owner of IMPACT, one of the most successful digital sales and marketing agencies in the country. Hear from Marcus at our virtual Thought Leaders Luncheon on October 8th! #MarketingProfessionals #AMANashville #MarcusSheridan Register today: https://bit.ly/2RNFDY8 Enjoy AMA Marketing Week with us! American Marketing Association: Boston Chapter AMA Atlanta American Marketing Association Chicago American Marketing Association, Tampa Bay Chapter AMA Minnesota AMA Richmond AMA Houston American Marketing Association - DC Chapter AMA Columbia