Consulate General of Switzerland in Atlanta

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05/22/2026

Brig is one of those quiet alpine towns where history still lingers in the streets. Tucked between steep mountains and narrow valleys, it has long been a crossroads between Switzerland and Italy.

Bernhard arrives from Zermatt, leaving the Matterhorn behind as the train follows the Rhône Valley north toward Brig. Today it’s peaceful and charming, but for centuries this town was an important gateway through the Alps, especially via the famous Simplon Pass.🌄

At the center of Brig stands the beautiful Stockalper Castle, built in the 17th century by Kaspar Stockalper von Thurm, one of the most powerful merchants of his time. Wealth from salt trade, mining, and transit routes turned Brig into a thriving alpine hub.🏰

Walking through the castle’s arcaded courtyard, Bernhard imagines the merchants and travelers who once passed through these same stone pathways centuries ago. 🪨

Fun fact: Napoleon Bonaparte ordered the first real road over the Simplon Pass, not for trade, but to move his massive cannons across the Alps after conquering northern Italy. The road was completed in 1805 and became one of the first engineered carriage roads through the Alps.

Switzerland holds a special place in the story of Art Brut 🎨 🇨🇭From its origins to its influence on artists around the w...
05/20/2026

Switzerland holds a special place in the story of Art Brut 🎨 🇨🇭

From its origins to its influence on artists around the world, this raw and unconventional art movement continues to fascinate and challenge the way we see creativity.

👉 Explore the history of Art Brut, its deep roots in Switzerland, and discover some of the movement’s most iconic figures.

What emotions, thoughts, or ideas does Art Brut awaken in you? 🧐

More info: https://artbrut.ch/en

What a beautiful way to close out the European Film Festival in Atlanta ! 🎥🇨🇭We wrapped up the European Film Festival at...
05/18/2026

What a beautiful way to close out the European Film Festival in Atlanta ! 🎥🇨🇭

We wrapped up the European Film Festival at the Plaza Theatre with Switzerland’s screening of Silent Rebellion by Marie Elsa Sgualdo, and we’re so proud to say it was sold out ! 🎟️

The film, presented in French, reflects the multicultural and multilingual spirit that’s at the heart of Swiss identity. In a country where four national languages live side by side, it’s these different regions and cultures that shape who we are.

Before the screening, we had the chance to chat (in French!) with a few guests about their time in Geneva and their travels around Switzerland. It was so special to hear their memories and to be reminded how Switzerland stays with people, even long after they’ve left.

A heartfelt thank you to the Alliance Française and Goethe Zentrum for their continued support and for putting together such a wonderful festival. We’re grateful to have taken part again this year, alongside eight other European countries.





Already looking forward to the next one

05/15/2026

Meet the Swiss Faces of the Southeast U.S. 🇺🇸🇨🇭

The Consulate General of Switzerland in Atlanta is launching a new series, where we are spotlighting inspiring Swiss personalities living and working in the U.S. Southeast — from athletes to artists, researchers, and more.

We interviewed and watched a performance by .music, a musician and songwriter from Switzerland who is now based in Nashville. She talks about what led her to move to the United States, her musical inspiration, and where to find her music.

Stay tuned for more voices shaping Swiss-American stories.

🇨🇭🏒 The world’s top ice hockey teams are heading to Switzerland in 2026.Big crowds, loud arenas, and a long-standing lov...
05/15/2026

🇨🇭🏒 The world’s top ice hockey teams are heading to Switzerland in 2026.

Big crowds, loud arenas, and a long-standing love for the game make the country a natural host for the IIHF World Championship.

Here’s a look at how ice hockey became such an important part of Swiss sport and identity.

In the Swiss Alps, some cows compete for more than pasture…they compete for the top title! 🏆👉 Discover the Hérens breed,...
05/13/2026

In the Swiss Alps, some cows compete for more than pasture…they compete for the top title! 🏆

👉 Discover the Hérens breed, find out why their clashes happen naturally, and explore the traditional celebration built around this remarkable rivalry.

Would you go see this Alpine spectacle for yourself?

05/07/2026

Zermatt doesn’t feel real at first. It’s a small alpine village tucked under the unmistakable peak of the Matterhorn. Wooden chalets, flower-filled balconies, and that clean mountain air everywhere you turn. 🏔️🌬️

The Matterhorn rises to 4,478 meters and completely defines the skyline. Its pyramid shape is almost too perfect, four faces pointing roughly in different directions. Three are on the Swiss side in the Mattertal valley, and one faces Italy across the Valtournenche valley. 🏔️

Getting there is part of the experience. Cars are left in Täsch before boarding the Matterhorn Gotthard Railway for the final stretch, just 12 minutes, straight into the car-free village. 🚞 Bernhard presses his face to the window like it’s the first time seeing mountains.

Once arrived in Zermatt, everything slows down. No traffic, just electric taxis and the sound of footsteps on cobblestones. In winter it’s skiing ❄️; in summer it’s hiking trails, glaciers, and clear alpine lakes in every direction. ☀️🥾

At Stellisee, the Matterhorn shows up in the lake like it’s posing for a photo it already knows will turn out perfect. Bernhard goes quiet for a moment too, then a marmot sprints past way too close, and suddenly that’s all he cares about. 🦫

🥈 In 2026, Switzerland stands out as one of the world’s premier hiking destinations! 🇨🇭According to a TouchNote study, t...
05/04/2026

🥈 In 2026, Switzerland stands out as one of the world’s premier hiking destinations! 🇨🇭

According to a TouchNote study, the country ranks 2nd worldwide, trailing only Canada 🇨🇦 and placing ahead of Italy 🇮🇹, the United States 🇺🇸, and Norway 🇳🇴.

The ranking draws on AllTrails data from multiple countries and evaluates five factors: average trail rating, average number of reviews, trail length, difficulty level, and scenic beauty score.

Switzerland nearly claimed the top position, with an outstanding 4.77/5 average rating and a remarkable 9.79/10 beauty score. ⭐

It also excels in lesser-known treasures: 6 of the 10 most underrated hikes globally are located in Switzerland, including three in the spectacular Oeschinensee area.

With landscapes like these, it’s no wonder Switzerland continues to capture the hearts of hikers around the world. 🌄

04/30/2026

Montreux feels like a postcard come to life - lake, Alps, and flower-lined promenades bursting with color along the shore. 🌸🏔️

Bernhard arrived from the Lavaux Vineyard Terraces, descending through centuries-old vineyards shaped by monks and generations of winemaking families. The train curves gently along the lake, vines on one side, open water on the other.

Every July, the town moves to the rhythm of the Montreux Jazz Festival. We couldn’t help but think back to Montreux Jazz Festival Miami and the weekend we spent with the Swiss Impact team from the Embassy, where we hosted a special activation representing Switzerland, followed by a reception at the end of February. That same spirit of music and connection continues to resonate across continents. ☀️

As evening settles, Bernhard walks along the promenade toward the Freddie Mercury statue. The singer recorded with Queen at Mountain Studios here and once called Montreux a place of peace and creativity. Facing the lake, he still seems part of it all.

The mountains fade into shadow, the water turns silver, and Montreux feels inseparable from music history, forever linked to Queen, and to Deep Purple’s “Smoke on the Water,” born from the legendary 1971 casino fire. 🌄

In Montreux, the scenery sings and Bernhard enjoys every part of it 🎶✨

🥕 Simple, iconic, timeless: the Rex peeler is one of those everyday objects we all know without really knowing its story...
04/29/2026

🥕 Simple, iconic, timeless: the Rex peeler is one of those everyday objects we all know without really knowing its story.

Did you know it was invented in Switzerland?🇨🇭

👉 Discover when it was created and learn a fun fact about it!

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