06/23/2026
The stars of this 2004 Benton County Fair booklet cover were the 1954 Benton County Fair Dairy Winners. And - one of them is very special to the Benton County Historical Society!
We recently rediscovered this wonderful booklet that was published for the Fair's 100th anniversary in 2004. It’s full of fun historic photographs, and tells the story of one of Benton County's longest-running traditions.
The first Benton County Fair was held in 1904, when you could still purchase land in Bentonville for $5 an acre! It wasn't even called the Benton County Fair back then. Instead, it was known as the Benton County Free Fruit Fair and was organized by the county's Horticultural Society.
Early fairs were held on the Bentonville Square and featured exhibits such as fruit displays, canned fruits and jellies, homemade wines, flowers, and needlework, with some exhibits displayed upstairs in the courthouse.
According to old-timers, the fair was so popular that not even murder trials drew larger crowds on the Square!
And it continued to grow - until it was too big for the Square. In 1940, the Benton County Fair Association was formed and purchased three acres that had once been part of Bentonville College.
The carnival was part of the fair from the very beginning—even when it occupied the Square. Back in those days the carnival included high-wire performers, high-diving dogs, merry-go-rounds, and even a steam calliope.
The fairgrounds moved to their current location near the Northwest Arkansas National Airport in 2007.
And who was on the cover? Look closely and you’ll find none other than the Benton County Historical Society's current president, Leah Wilkerson-Whitehead with her Grand Prize Winner!
Photo of 1954 Benton County Fair Dairy Winners:
Standing left to right: Governor Orval Faubus, Garney Sitton, Leah Wilkerson-Whitehead, John Adams, Richard Bell, Roger Mabry, Val Ford, unknown.
Seated: unknown, Sylvia Adams, Wayne Bell, Gary Harrell
Sources:
Benton County Fair website , "About Us"
Bentonville History Museum Facebook Post, July 25, 2017
Celebrating 100 Years: The Benton County Fair, September 14–18, 2004, Bentonville Advertising & Promotion Commission booklet