Affectiva

12/19/2024

🎄🎁 As the holiday season unfolds, UK Christmas ad spending is set to hit a record-breaking £10.5 billion this year. But what makes some holiday campaigns resonate so deeply with viewers while others fall flat?

At Affectiva, we’ve partnered with Kantar to explore the emotional magic behind this year’s UK . Using Emotion AI, we’ve identified three key elements driving their success:

✨ Emotional Journeys: It’s not just about joy — powerful stories tap into a range of emotions, from joy to surprise to sentimentality.

🎥 Brand as the Hero: Ads where the brand plays a central, meaningful role create stronger connections.

🎶 The Power of Music: Thoughtfully chosen soundtracks amplify emotions and bring stories to life.

🎅🤶 Discover how can unlock the magic of holiday campaigns in our latest blog: https://hubs.ly/Q030fK1z0

Discover how Emotion AI is transforming UK Christmas ads by creating strong emotional connections, making holiday campaigns more engaging and memorable for viewers.

07/30/2024

Ready to elevate your Olympic to the next level? 🥇😎

Discover how can give marketers a significant edge in creating compelling content for the Olympics. Our latest blog post uncovers 11 powerful strategies that can use to make a lasting impression, including:

✨ Embracing authentic diversity, equity, and inclusion stories
✨ Highlighting inspiring personal journeys of women athletes
✨ Integrating humor and immersive AR/VR experiences
✨ Leveraging data-driven insights to tailor content

The secret to standing out? Using Affectiva's Emotion AI to measure and optimize emotional engagement. 🔑📈

Don't miss out on these ! Dive into the full blog post here:

Authenticity, inclusivity, and emotional resonance measured with Emotion AI are key to crafting ads that capture attention & leave a lasting impression.

06/12/2024

🎬 Imagine having the power to truly understand your audience's emotional journey while watching your film or TV show... What if you could tap into their genuine reactions, unveiling the secret to captivating ?

Affectiva's technology does just that! By analyzing viewers' facial expressions, we can provide invaluable into their emotional experience, enabling creators to craft narratives that deeply resonate 😎 📚 ✨

In our latest blog you'll learn:
💥 How facial coding reveals the emotional landscapes that hook audiences, guiding creators towards impactful storytelling.
💥 How Affectiva technology can help tailor content to evoke desired emotions, ensuring every frame resonates authentically.
💥 How to optimize and benchmark performance by assessing engagement with characters, story flow, and branding, and thus, refining narratives for maximum impact.

Ready to revolutionize your storytelling approach? Read the full blog here: https://hubs.ly/Q02ByF8G0

06/07/2024

Join our team in ! 🇪🇬 🌟 We're hiring for several exciting positions, including:

1️⃣ Machine Learning Engineer
2️⃣ Senior Software Developer — Media Analytics
3️⃣ Software Developer — Media Analytics
4️⃣ Software Engineer — Platform

If you're passionate about cutting-edge technology and want to make a real impact bridging the gap between humans and machines, we want to hear from you! 🚀🔥

👉 Apply now and take your career to the next level with us: https://hubs.ly/Q02zxDzb0

06/04/2024

🚀 Affectiva's Data Platform & Engineering Manager, Ahmed Samir, will be a guest speaker on Engineerex Cairo Youth Summit ’24 panel "Exploring the Diverse Career Paths in AI and Where Should you Start?" this Saturday, June 8th, 2024.

📣 Hey — don't miss this opportunity to gain valuable from Ahmed and other industry experts! Register now at https://lnkd.in/ex7gv-Hi and secure your spot in this informative panel discussion.

We can't wait to see you there! 🤩

04/02/2024

🚀 Exciting News! Affectiva's article on the intersection of and has been accepted into the prestigious NMSBAYearbook!

Dive into our latest insights on "Generative AI Meets Emotion AI: The AI Disruption in Advertising" to discover:
🔍 Key takeaways on the impact of on advertising creativity
📈 Findings comparing emotional engagement between AI-generated content and traditional
💡 Insights on maintaining human emotional connections in AI-driven

Stay ahead in the revolution reshaping the advertising industry - preorder your yearbook copy here to unlock the full article: https://hubs.ly/Q02rwz8N0

03/28/2024

🚨 The Future of Advertising: Generative AI meets Emotion AI! 😎

We're excited to host a thought-provoking webinar on April 16, 2024, in collaboration with Platform. Led by our very own Sasha Mukhanova, we'll dive deep into how can complement to create that not only capture but also connect emotionally to the viewer — ensuring long-term and engagement 🚀

What You'll Get:
✔️ The important role of emotions in and the impact on consumer engagement
✔️ Understanding positive and negative emotional triggers, including the Uncanny Valley effect
✔️ Real-world case studies and examples showcasing successful implementation of in advertising
✔️ Tips for leveraging Emotion AI and in advertising strategies, and more!

👉 Register now and get ahead in the advertising game:

Learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality.

03/25/2024

Craft captivating with Affectiva's new eBook! 🎬 😍

In the ever-evolving world of entertainment, connecting emotionally with your audience is not just a goal; it's a necessity. 🎥 🍿 💓

📖 💫 Our "Behind the Screen" unveils the magic of to reveal deep into audience emotional reactions. Learn how our is revolutionizing content testing across trailers, TV episodes, and movies — guiding creators to captivate attention and engagement more effectively than ever. 📊💡

Ready to transform your entertainment content into an unforgettable emotional journey? 😎

➡️ Click the link to download and start boosting your entertainment success with Affectiva:

Discover how facial coding is used to test entertainment content and the insights provided by Affectiva tech when testing trailers, TV episodes & films.

03/21/2024

Our team is making waves at the in sunny Los Angeles! 🌴☀️

At Affectiva, we're all about unlocking the power of through cutting-edge , and what better place to showcase our latest innovations than at the forefront of ? 🧠💡

Our own Graham Page and Mitzi Lorentzen took on the stage earlier to talk about the power of for testing and how to measure the right kind of !

And there's still time to visit our booth today and see our technology for yourself! Come check out our demo and let us show you the true impact human emotions can have in successful advertising ❤️ ✔️

03/08/2024

🎬 🍿🏆 As we await the verdict, it's clear that 2023's film scene was an unforgettable year. Leveraging , Affectiva dissected the emotional essence of Oscars nominees versus box office giants, revealing interesting insights on audience engagement, and the emotional landscape of each film category. 🤯 😍 😭 😂

Curious about the nuanced emotional responses to this year's top films? 🤔 🌟 👉 Dive into our blog for deeper of 2023’s top films:

Explore cinema emotions: AI analysis of Oscars vs. blockbusters reveals industry insights and intriguing patterns.

03/08/2024

Join our paid tracking study in ! 👀 🚘

The process is super easy and simple:

- Come to our office 🏢
- Participate in our lab simulator 🚙
- Look at different gaze points in several different driving scenarios 🛣
- Get compensated! 🤑

And the coolest part is that the collected in this study will help us train our models to provide additional features in soon-to-be-deployed vehicles! 😎

➡ Limited slots available! Sign up here: https://hubs.ly/Q01TPTjC0



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🇪🇬 For our friends in :

انضم إلى دراسة مدفوعة الأجر في القاهرة!

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ستأتي إلى مكتبنا 🏢

ستشارك في مختبر تتبع النظر 🚙

ستنظر إلى نقاط نظر مختلفة في عدة سيناريوهات قيادة مختلفة 🛣

ثم تحصل على مقابل ! 🤑

وأروع جزء هو أن #البيانات التي يتم جمعها في هذه الدراسة ستساعدنا في تدريب نماذج الخاصة بنا لتوفير مزايا الإضافية في السيارات التي سيتم نشرها قريبًا! 😎

فرص محدودة متاحة! سجل للمشاركة من هنا: https://hubs.ly/Q01TP_120 ⬅

02/21/2024

💻 📢 Join Affectiva & Kantar upcoming : "Attention Beyond Views for Creative Effectiveness" next Wednesday, 28 Feb at 11AM ET! 📆

In a world where consumer attention is gold, learn how to measure and harness for ad success beyond mere views. 👀💡 Discover the role of in driving deeper engagement and optimizing your strategies for maximum impact. 🎨 📈

Hear from leading experts Graham Page from Affectiva, a Smart Eye Company, and Ecem Erdem & Duncan Southgate from Kantar, as they delve into the latest and case studies 🤩 🤯

Don’t miss this chance to elevate your from mere playback to substantial payback. 🚀 Register today to unlock the secrets to capturing true attention and achieving success 👉 https://hubs.ly/Q02lNMqk0