09/13/2017
"The firm’s failure underscores the broader pressures roiling the public relations industry in a whipsaw online world, where fake news, Twitterbots, gaming Google searches and revising Wikipedia pages are valuable tools for helping to shape narratives and recast reputations.
"Bell Pottinger’s collapse also highlights the eagerness of politicians, celebrities, companies and governments around the world to hire communications firms that will sometimes go to extreme lengths to influence opinion and media coverage, or to ignite activism through social networks."
The firm’s financial failure was hastened by a race-baiting campaign it undertook in South Africa that spiraled into a disaster.