04/29/2026
Please join the SARA team and the Denim Day Movement to END SEXUAL VIOLENCE by wearing jeans on April 29th.
In Italy, an 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He took her to an isolated road, pulled her out of the car, wrestled her out of one leg of her jeans and forcefully r***d her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night, she tells her parents, and they help and support her to press charges. The perpetrator gets arrested and is prosecuted. He is convicted of r**e and sentenced to jail.
He appeals the sentence and the case makes it all the way to the Italian Supreme Court. Within a matter of days, the case against the driving instructor is overturned, dismissed, and the perpetrator is released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer r**e but consensual sex.”
Enraged by the verdict, within a matter of hours, the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day was born. The first Denim Day was in April 1999, and has continued every year since.
Every year since 1999, Peace over Violence has organized Denim Day in the USA. It is a r**e prevention education campaign, where we ask community members, elected officials, businesses, and students to make a social statement with their fashion choices and on this day, wear jeans as a visible means of protest against misconceptions that surround sexual assault