The global home of CHARACTER COUNTS! As a global initiative that transforms lives and strengthens communities, our mission is to improve civility through character development and ethical leadership. Through public awareness and programming grounded in research, The Ray Center helps create strong, vibrant communities that value positive, healthy relationships and respectful behavior. Our professio
nal staff works with leaders to shape culture and develop character skills through professional development, assessments, curricular resources, and ongoing consultation to help schools and youth-serving organizations improve academic competencies, social-emotional skills, and citizenship, leadership, and service performance.