Iowa Wholesale Beer Distributors Association

08/31/2026

A truck packed with 40,000 pounds of Pabst Blue Ribbon beer vanished in California, and police claim the missing haul could be part of a brazen cargo theft operation that made off with roughly $70,000 in booze in a single morning 👀

Pabst Blue Ribbon says 40,000 pounds of its beer vanished in California as police probe fraudulent paperwork used at a distribution center pickup.

08/28/2026

Batter Up! Beer Distributor Throws First Pitch at Wrigley ⚾️

Zink Distributing District Manager Kyle Holloway lived out many baseball fans’ dream when he threw out the first pitch at Wrigley Field last weekend. With the confidence of a great beer salesman, Kyle made the industry proud with a heater down the middle.

Talk about a bucket list weekend! A huge shoutout to our very own Kyle Holloway, who stepped onto the iconic mound at Wrigley Field to throw out the first pitch this weekend! We love seeing our team members shine both inside and outside the office. Watching Kyle take the field representing Anheuser-...

08/26/2026

Analysts Identify Socializing, Financial Health as Keys to Alcohol Growth 📈

While Gen Z is showing positive consumption trends, a Jefferies report notes diminished face-to-face contact among young LDA consumers still represents a headwind for the industry. Meanwhile, a new NIQ report shows nearly 30% of consumers who reduced their drinking this year cited “wanting to save money” as their top reason.

A growing pool of highly isolated young people risks shrinking the occasions where alcohol has a place, according to Jefferies, the US investment bank. In a...

08/24/2026

What Are Americans’ Favorite Beers? 🍻🇺🇸🍻

Innerbody analyzed a year’s worth of search data to identify the favorite beer in every state, rank America’s most popular brews and reveal which states love beer the most. Wisconsinites unsurprisingly held on to the belt, while regional beers like Rainier, Rolling Rock and Hamm’s got their moment in the sun alongside today’s largest brands.

See the most popular beer in every state, America's favorite brews, and the states that love beer the most.

08/21/2026

Strangers United By One Goal: Drink 1 Million Beers 🍻

A thousand beer-lovers seeking to build connection – and enjoy some drinks – are in a race to document consumption on a WhatsApp group called 1 Million Beers. In June, the group hit their 10% milestone: 100,000 beers consumed. According to algorithmic forecasting, they’re on track to hit the million mark in 2034.

Forget KPIs. This leaderboard and progress charts are tracking KBIs—Key Beer Indicators.

08/19/2026

These Beers Are Not Yet Teenagers But Hope to Pass as Grandpas 🇺🇸

A growing trend in craft branding: lagers with retro, Americana-inspired branding that harks back to the glory days of regional beer and pushes back against perceptions of extreme tastes or niche appeal. “Let’s bring it back to when things were cool and easy,” says Ska Brewing co-founder Dave Thibodeau. “We tried to design a package that looked like that message.”

08/17/2026

Why Beer and Beverage Distributors Are Heading to Orlando This October

Looking for your next great idea? Read about five ways NBWA’s Annual Convention & Product Showcase can help distributors gain a competitive edge, from spotting emerging trends to building valuable industry relationships. Join colleagues in Orlando Oct. 11-14 and see what’s next before it reaches your market.

Staying ahead in today’s marketplace means staying connected to the trends, ideas and relationships shaping the future of beer and beverage distribution. That’s why distributors from across the country will […]

08/14/2026

TIME: Moderate Alcohol Consumption Can Help People Socialize

The news magazine recently reflected on the role that moderate alcohol consumption by adults can play in an active, social society.

“When done in moderation alcohol consumption can coincide with positive social interactions. It’s also particularly effective when meeting new people and making friends with strangers, something that is becoming increasingly difficult as societies become more individualistic and digitized.”

More and more governments are cracking down on alcohol consumption, writes Tim Brinkhof. Is it really worth it?

08/12/2026

33,000 NBWA Member Employees Have Completed Anti-Trafficking Training

On World Day Against Trafficking in Persons, NBWA recognized the more than 33,000 beer distributor employees who have joined the effort to combat this heinous crime. As local businesses with employees serving in their communities every day, often in publicly inaccessible locations, beer distributors are uniquely positioned to identify and report signs of human trafficking. NBWA’s Distributors Against Human Trafficking program equips these employees with tools to take action.

In 2020, the National Beer Wholesalers Association launched Distributors Against Human Trafficking, to help combat human trafficking in the United States.

08/10/2026

Webinar on Promoting Your Brands Through Videos

In a digital landscape increasingly dominated by short videos, how can beer distributors use this tool to support their marketing efforts? Tomorrow, Tuesday, Aug. 11th at 1:00 pm CT, join us for a fast-paced, entertaining panel featuring distributor marketing leaders Roberto Cruz (DeCrescente Distributing Co.) and Stefanie Stanisic (Doll Distributing - Des Moines).

Beer distributors are using short-form video (such as TikTok and Instagram Reels) to build brands — promoting the products they sell while strengthening their identity as local, independent businesses. This panel discussion will explore: - Turning ideas into content: Simple ways to plan, shoot and...