The Historian
ROBERT LOWELL GOLLER, Historian.
Thank you for keeping history alive! Since 1919, New York State law has required each town and village to appoint a historian to promote local history and manage the archives. The research center is open Wednesdays and Thursdays, from 1-4 p.m., and by appointment on Wednesday and Thursday mornings and Monday evenings after 7 p.m. Unless otherwise noted, all photographs posted on and shared to this page are from the archives of the Aurora Town Historian’s Office. Thanks to the many donors and to the many volunteers over the past century who have helped catalog and preserve this history.
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Don’t forget! 🗣️We have a great presentation lined up with Aurora Town Historian Robert Lowell Goller for our Speaker Series tomorrow. See you there!
Next week! We always love it when our Aurora Town Historian joins us for our Speaker Series!
As we move towards the Grand Opening of Sana in the coming months, we will be sharing some stories of:
· Who we are.
· The evolution of our Pilates, Physical Therapy, Pelvic Health PT,
and Wellness Services.
· The exciting ways in which we will soon be serving clients in
East Aurora, and across WNY.
Since East Aurora is steeped in history, we decided to start by sharing some fun details about the history of our Sana space, located in the Aurora Village Shopping Center.
The image you see with this post is our future location as it appeared in the 1970’s when it was the Love of Pete Store (photo by Ed Vidler, from the archives of the Aurora Town Historian's Office.)
We discovered this photo recently on The Aurora Town Historian page. From the comments on that post, it’s clear that Love of Pete was a very popular gift shop.
https://bit.ly/GollerLOP
Sometime between 2004 and 2006 Love of Pete became Susie’s Hallmark Store, which operated until May, 2016. That store’s page still exists.
https://www.facebook.com/SuziesHallmarkStore
We are excited to be the next in a long line of popular East Aurora businesses to welcome people to this space. We look forward to continuing to share images and stories of Sana past, present and future.
Until then, stay healthy and well.
Brynn and Rachel
Sana Owners
(Thanks to Aurora Town Historian Robert Lowell Goller for his expert help in putting together this post.)
Our Speaker Series returns on March 23rd! Aurora Town Historian Robert Lowell Goller joins us to discuss what led to the merger of the Village of East Aurora with it's west end counterpart, the former Village of Willink, and the great debate over what name to choose. This topic has perfect timing - the 150th anniversary of East Aurora is in 2024!
We’ll also take some time during our meeting to recognize the many amazing volunteers of AHS. Details can be found in the flyer below. We hope to see you all there!
Have you seen this WNED - PBS production about Elbert Hubbard?
It was produced in November of 2009 but is now available to view on WNED's YouTube page.
You can watch it at link below!
https://www.youtube.com/watch?v=fERNixxZXqM&list=PLA841A736F01161A2
Roycroft Campus Roycroft Campus Corp The Roycroft Inn Aurora Historical Society New York Aurora Town Historian
So much fun was had last night at our Annual Fundraising Dinner! 🇺🇸 We have a lot of thank you’s to share:
Thank you to our event sponsors: Aurora Town Board, Aurora Optometric Group, East Aurora Rotary Club, and Vidler's 5 & 10. Your support does not go unnoticed!
Thank you to all of our guests! Whether you’ve been coming to this event for years, or last night was the start of an annual tradition, your support helps us continue with our mission of preserving our local history.
Thank you to the hard working volunteers of AHS! They dedicate so much time and put so much effort into pulling this event together every year.
Thank you to President Millard Fillmore for attending with this year’s surprise singing guest, Marjorie Taylor Green. This year’s presentation was one for the (local) history books.
And finally, thank you to Aurora Town Historian Robert Lowell Goller for being the main attraction of this event each and every year. Without your talents, this would just be a plain, old, boring dinner. We are so incredibly lucky to have you!
We are 15 DAYS AWAY from our one of our biggest fundraisers of the year and there is still time to reserve your seat! President Fillmore looks forward to this event every year and promises to provide only the greatest quality of entertainment. 🇺🇸
Please visit our website to event information and to reserve your seat! All proceeds from this event go towards the preservation and upkeep of our museums and collections, and allows us to continue educating our community on our local history!
Aurora Town Historian Greater East Aurora Chamber of Commerce East Aurora Advertiser
Our Annual Fundraising Dinner always starts off with a “State of the Union” address from President Fillmore. For someone who has been dead for 149 years, he is certainly well-educated (and opinionated) in our current state of affairs..! This humorous take on local and national politics is something you won’t want to miss! 🇺🇸
We are still accepting reservations through the end of this week! Visit our website for event information and to claim your seat!
Aurora Town Historian Greater East Aurora Chamber of Commerce East Aurora Advertiser
Are you a fan of local history? Then come to our fundraiser! We are an incredibly unique organization as far as historical societies go because we upkeep three different museums, including owning TWO houses! It’s the support of those who attend our annual fundraiser that allows us to continue preserving our story for our community. 🇺🇸
Visit our website to get your tickets today!
Aurora Town Historian Greater East Aurora Chamber of Commerce East Aurora Advertiser
Millard has brought a wide variety of guests to our fundraiser over the years! Who do you think will be our special musical guest this year? 🎶🇺🇸
Want to be there for the big reveal? Get your tickets today! We are less than one month away from the big event, and you are not going to want to miss it!
Visit our website to reserve your space online, or reach out to us to request an invitation by mail.
Aurora Town Historian Greater East Aurora Chamber of Commerce East Aurora Advertiser
Are you excited for Carolcade tomorrow night?
Victoria Sturman, executive director of the Greater East Aurora Chamber of Commerce, Don Vidler of Vidler's 5 & 10, and Rob Goller, Aurora Town Historian are!!!
Check out this video they made today standing in front Vidler's where Carolcade will take place tomorrow, 12/17, starting at 7 p.m.!
Carolcade leads off this week's Festival Fest on WGRZ - Channel 2, Buffalo!
Thank you!!
https://youtu.be/1BrU8f-lLzM
Thank you!!!
Vidler's 5 & 10
Aurora Town Historian
Greater East Aurora Chamber of Commerce
See below & thanks for featuring the Carolcade Kate Welshofer!
East Aurora Annual Carolcade Aurora Town Historian Robert Lowell Goller Greater East Aurora Chamber of Commerce
Do you know the history of Carolcade??
The Aurora Town Historian does!
And that tradition will continue at 7 pm on Saturday, Dec. 17 - BEFORE the Bills game!
Vidler's 5 & 10 NFL Network NFL Buffalo Bills
In all the excitement about last week’s snowstorm, the Bills game moved to Detroit, the snow getting cleaned up, the Bills playing in Detroit again, Thanksgiving, and today’s spring like weather... we forgot to mention:
“Bob & Ed”, the Vidler brothers, were posthumously inducted into the East Aurora High School Distinguished Alumni Hall of Fame this past Monday morning.
Our Aurora Town Historian Robert Lowell Goller gave a wonderful introduction which is copied below, and we were very proud to accept the honors for the family.
Thank you to the East Aurora Educational Foundation, Inc., and congrats to the other Hall of Fame inductees, Janet Coletti, Adam Kampff, Dawn Metro Flynn and JR Seeger.
Sue Rakow Maris Vidler Todd Barnett Rakow Aaron Rakow Laura Vidler
After this class of Hall of Fame inductees had been selected, I overheard someone say, “I can’t imagine an East Aurora High School Alumni Hall of Fame without Bob and Ed Vidler.” Quite right! And now we don’t have to imagine it.
Bob and Ed Vidler didn’t start Vidler’s five and ten--they continued the family tradition started by their father--but it’s certainly safe to say that the expansion of the store into the modern incarnation we see on Main Street today is the result of their unique business acumen, brilliant sense of humor and an unfailing commitment to their community. Who can forget their incredibly witty and popular TV commercials? Though some more traditional small business owners might have shied away from it, humor was their secret weapon. Bob and Ed Vidler somehow figured out how to “trend” even before TikTok.
Yes, Bob and Ed Vidler were trendsetters.
They also understood that in order for their business to succeed, their neighbors and community must also succeed. This is particularly why I am honored to introduce them as our inductees this morning. The Vidlers—Bob, Ed and other members of the family—had a hand in organizing, supporting and promoting countless community events and causes: sidewalk sales and festivals, reunion parties, new Main Street Christmas decorations in the 1970s, our museums and history, and—perhaps nearest and dearest to my heart—Carolcade, of which we will celebrate its 50th edition this Dec. 17 and for which we have the Vidler’s to thank for starting. The Vidler’s played a major role in making East Aurora the tourist destination it is today.
Growing up in East Aurora, I—like many of us--had the pleasure of knowing Bob and Ed Vidler. Never too busy to lend an ear or encouraging words of support, never taking themselves too seriously, and always—at least from my perspective—donning a positive attitude. In fact, the store was never “closed.” It was always “open tomorrow.”
Bob and Ed Vidler, who I have no doubt are with us this morning in spirit, have proven that one does not need to leave their hometown to achieve success. Although they are no longer physically minding the store, their powerful legacy lives on…on Main Street. East Aurora—particularly Main Street—would not be what it is today without Bob and Ed Vidler.