Rotation Engineering

Rotation Engineering Bringing Motorsports technology to grass roots cycling.

The clearest sign it’s time to re-wax isn’t how the chain feels. It’s how it sounds.A waxed chain should run clean, quie...
06/12/2026

The clearest sign it’s time to re-wax isn’t how the chain feels. It’s how it sounds.

A waxed chain should run clean, quiet, and smooth. When that quiet starts to fade and you hear a noticeable jump in chain noise through the drivetrain, the wax inside the links is no longer doing its job the way it should.

That’s the signal.

Not a greasy touch test.
Not guessing by feel.
Listen for the change.

When the drivetrain gets louder, re-wax before noise turns into contamination, extra wear, and lost confidence in the machine.

Fresh wax. Quiet chain. Clean miles.

06/08/2026
05/26/2026
While we're New Englanders at heart and love slick roots and rocks, we think the XC30 looks pretty nice in the desert! W...
05/19/2026

While we're New Englanders at heart and love slick roots and rocks, we think the XC30 looks pretty nice in the desert! Wherever you ride, it brings efficiency, stiffness, and precision to make your rides and races faster and more fun!

Producing bottom brackets is both an art and a science. It requires careful attention to detail, clear technical knowled...
05/18/2026

Producing bottom brackets is both an art and a science. It requires careful attention to detail, clear technical knowledge, and experience as a rider and mechanic to know what works and what does not. We've got every angle covered. We're riders, mechanics, engineers, and designers. We want to make products that we love using. Check out our BBs https://www.rotation-engineering.com/collections/bottom-brackets

INTRODUCING THE RACELAB TR32.Built for the trail. Built to last.Hookless carbon. 32mm internal. 1450g. Hand-built in New...
05/11/2026

INTRODUCING THE RACELAB TR32.
Built for the trail. Built to last.

Hookless carbon. 32mm internal. 1450g. Hand-built in New England.

The newest wheel in our RaceLab MTB family is engineered for riders who push hard: wider rims, bigger air volumes, more grip when it matters.

→ 25mm depth · 32mm internal
→ Hookless tubeless bead
→ 28h J-bend spokes
→ 2.5mm offset spoke bed
→ 1450g (±40g) verified
→ Lifetime warranty + 3-year crash replacement

Hubs your way: Rotation Axis Pro or DT Swiss 240 EXP.

Available now. Link in bio.

When you're choosing components, what do you focus on? Durability or racing performance? Our bottom brackets bring both,...
05/07/2026

When you're choosing components, what do you focus on? Durability or racing performance? Our bottom brackets bring both, along with serviceability. The reality is that a fast bottom bracket is only good if it lasts. We want you to have components that maximize your performance and keep you rolling fast all season!

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Maple Street
Ellington, CT
06029

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