09/14/2026
Hey Humboldt! If you have knowledge and expertise in tourism marketing efforts and initiatives in Humboldt County, consider applying to serve on the county's new Tourism Advisory Board. Applications must be submitted by 5 p.m. on Friday, Oct. 2.
๐๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ
In June 2024, the Humboldt County Board of Supervisors made the decision to part ways with the countyโs former tourism marketing organization, and reallocated funds being spent on travel and tourism activities toward an in-depth marketing assessment and strategy to be conducted in collaboration with local cities, tourism districts and community partners. Following the completion of this work, in April 2026, the Board adopted a Countywide Travel and Tourism Strategy to be executed over the next five years.
The strategy includes issuing a Request for Proposals for a new Destination Stewardship Organization to manage Humboldt Countyโs travel and tourism marketing efforts to reflect local values, nurture residents and visitors, and champion stewardship of the countyโs stunning natural environment.
The strategy also includes the creation of a Tourism Advisory Board to advise the Board of Supervisors, Humboldt Countyโs Economic Development Division and the new Destination Stewardship Organization on implementing the strategy and guide a coordinated, transparent approach to tourism promotion and tourism-related economic development initiatives.
Up to 17 members will be appointed by the Board of Supervisors to serve on this board.
๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ฑ๐๐ถ๐๐ผ๐ฟ๐ ๐๐ผ๐ฎ๐ฟ๐ฑ ๐ ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ค๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐
Membership will consist of representatives from Humboldtโs six tourism regions in addition to two representatives from local Tribal Nations and nine hospitality industry sectors including lodging, events, outdoor recreation, the arts, the airport, agritourism, food and beverage, cannabis tourism and retail.
To serve on this board, applicants must live in Humboldt County and be in a decision-making or leadership position. Representatives from the six unincorporated tourism regions must work for an organization that supports the region they are appointed to represent. Hospitality industry applicants must have at least five years of current or former experience in their applicable industry sector.
๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐๐ฝ๐ฝ๐ผ๐ถ๐ป๐๐บ๐ฒ๐ป๐ ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐
Applications and nomination forms must be submitted by 5 p.m. on Friday, Oct. 2 and can be found online at: HumboldtGov.org/TourismAdvisoryBoard
Regional and industry seats require a formal nomination by an open membership organization, such as a local chamber of commerce, or a tourism-relevant trade association like the Humboldt Lodging Alliance or Visit California. Tribal Nation seats require a formal nomination from a local Tribal government. A resume and completed nomination form are required with all applications.
It is anticipated that applications will be presented to the Board of Supervisors for consideration on Tuesday, Oct. 27. Successful applicants will be appointed by a majority vote of the Humboldt County Board of Supervisors.
For more information, please visit HumboldtGov.org/TourismAdvisoryBoard or email [email protected].
๐ธ Pictured: A hiker on the Berry Glen trail surrounded by a beautiful redwood forest. Photograph courtesy of Mitch Crispe. Additional text reads, "Serve your community on the Humboldt County Tourism Advisory Board. Apply by Friday, Oct. 2. For more information or to apply visit HumboldtGov.org/TourismAdvisoryBoard or email [email protected]."
GoHumCo
Redwood Coast