Genoa National Fish Hatchery and Great River Road Interpretive Center

06/16/2026

Visitor Center will be closed Friday, June 19, 2026, in observance of the Federal Holiday. The Interpretive Center will re-open @ 11:00 am on Saturday, June 20, 2026. Thank you! Photo: Great River Road Interpretive Center Building. Photo credit: USFWS.

06/12/2026

Come check out the Youth Outdoor Fest on Saturday, July 11, 2026 from 10am – 2pm at Pettibone Park in La Crosse. Genoa National Fish Hatchery will be there! You can hold a live lake sturgeon, turtles and receive some goodies. Hope to see you there! Photo: a child shooting a bow and arrow at a target. Photo credit: USFWS.

06/05/2026

Lake Sturgeon eggs have arrived! Stop by the Great River Road Interpretive Center at Genoa National Fish Hatchery. We are open Monday – Friday 9:00am to 3:00pm and Saturdays and Sundays from 11:00am – 3:00pm.
Check out our fish on the property. We raise 40-60,000 Lake Sturgeon a year and we will stock them in a variety of rivers and lakes.
Video: Thousands of lake sturgeon eggs in a clear incubation jar (sound) rushing water. Video credit: USFWS.

05/26/2026

05/22/2026

It's that time of year again! Our gift shop is now open 11am - 3pm daily!

The Great River Road Interpretive Center is open from 9am - 3pm Monday - Friday and 11am - 3pm on Saturday and Sunday!

Stop in for a visit and learn more about the different species that call the Mississippi River home!

Photo: t-shirts, hoodies, puzzles, stuffed animals and other gift shop items. Photo credit: USFWS.

05/22/2026

Visitor Center will be closed Monday, May 25, 2026 in observance of the Federal Holiday. The Interpretive Center will re-open @ 9:00 am on Tuesday, May 26, 2026. Thank you! Photo: The Great River Road Interpretive Center building. Photo credit: USFWS.

05/20/2026

🎣 Kids Fishing Day 2026 was a huge success!
We had an amazing turnout at Kids Fishing Day on Saturday, May 16, 2026 — over 350 people joined us! Thank you to everyone who came out to enjoy the morning and support the hatchery. Your enthusiasm helps us continue fostering a love for the outdoors in the next generation.
This event truly wouldn’t have been possible without the incredible support of our community. A heartfelt thank you to our volunteers; the Friends of the Upper Mississippi; Friends of Pool 9; Federal and State Wardens; Genoa EMT; the U.S. Army Corps of Engineers; USFWS staff; and the Roch Kendrick Foundation. Your dedication makes events like this possible.
It was a beautiful morning spent outside—kids smiling, fishing, learning, and connecting with nature. Thank you for helping create these meaningful moments for families!

Photo: Kids fishing and stopping at learning stations on the hatchery grounds. Photo credit: USFWS.

05/15/2026

Hope to see you Saturday, May 16th 2026 at Genoa National Fish Hatchery for Kids Fishing Day Event!

05/11/2026

Calling all youth anglers’ ages 5-12 years old! Come and enjoy a morning of learning and fishing @ the Genoa National Fish Hatchery for our Kids Fishing Day!

Saturday, May 16, 2026

The event will be from 8:45am -12pm!
Registration begins 8:45am - 9:00am
Learning stations 9:00am-11:00am

Young anglers will receive a passport to carry around and explore different learning stations on the hatchery grounds. The learning stations focus on fish ID and habitats, fisheries conservation, boat safety, Freshwater Mussels and more. Anglers will need to get at least four stamps on their passport before they will be set loose on a hatchery pond stocked with 2,000 10-14 inch rainbow trout to test their newfound fishing knowledge.

Poles and bait are provided. No outside bait allowed. Due to safety concerns and space limitations, no artificial lures, fly fishing, and/or treble hooks will be allowed at the event.
Hope to see you there!
Photo: Kids fishing a hatchery pond at Genoa NFH. Photo credit: USFWS.

04/27/2026