08/28/2026
When Friendship, Service & Purpose Come Together
What a wonderful Rotary meeting today!
I had the special pleasure of introducing Freddie Silveria of FSA Auctions -a valued partner of A Touch of Understanding, an incredible supporter of nonprofits and, most importantly to me, a good friend.
I've had the privilege of working with Freddie for several years as our auctioneer for ATOU's Evening of Insight, and he never disappoints! Today was no exception. Freddie was engaging, entertaining and very well received by our Roseville Rotary Club-and he even put his auctioneer skills to work, helping us auction off a couple of items remaining from our recent Golf Tournament!
Freddie shared stories about his connection with ATOU and the many nonprofits, schools and charitable organizations he has supported throughout his career. Through FSA Auctions, he has now helped raise an incredible $175 MILLION for organizations making a difference in their communities.
But fundraising is only part of Freddie's story.
As a fellow Rotarian with the Passport One Rotary Club, Freddie shares a deep commitment to service. He also spoke about Breaking Down the Walls, a program he created and that works with middle and high school students and carries a message that resonates deeply with the mission of ATOU:
“It’s hard to hate someone whose story you know.”
Those words are such a powerful reminder that when we take the time to listen to one another, understand someone else's experiences and look beyond our differences, perspectives can change.
I'm grateful that ATOU brought Freddie into my life years ago -first as a partner in our mission and, along the way, as a wonderful friend.
Thank you, Freddie, for sharing your stories, your talents and your heart with our
Rotary Club today.
You were a hit!