08/14/2026
NEXT THURSDAY!!! Beef producers who currently direct market their beef or are considering doing so are invited to a workshop on August 20th. This event is hosted by the University of Wisconsin-Madison Division of Extension, joined by the Wisconsin Beef Council, and the Wisconsin Department of Agriculture. Topics of discussion for the workshop include:
Easy to Use Marketing Tools – Kaitlyn Kesler with the Wisconsin Beef Council will share tips on free resources that can be used to create flyers, social media posts and other resources to help market your beef online, along with showcasing the recipes, cut charts and other resources available through the Beef Checkoff.
Licensing & Labeling Requirements – Whether your farm is looking to direct market quarters and halves or is interested in retail sales of individual cuts of beef, this segment will bring you up to speed on the requirements for licensing and labeling. Speakers: Wisconsin Department of Agriculture, Trade & Consumer Protection, Bureau of Meat and Poultry Businesses Staff
Meating Consumer Expectations – UW-Madison Extension will discuss quality and yield grades, dressing percentage, understanding when cattle are finished, and considerations for animal size to match marketing plans. All these factors can affect consumer experience, expectations, and satisfaction. Useful spreadsheets will also be discussed that help buyers and sellers determine sale prices for direct marketing wholes, haves, or quarters of beef animals, as well as calculating estimated returns and cost of production tools.
Please call or email the Green Lake County Extension Office to Register:
Phone: 920-294-4032
Email: [email protected]