Etica AG

06/02/2026

CLEANPOWER! It's time to start bringing Fire Safety top of mind when we're discussing Battery Energy Storage Systems. Stop by EticaAG's booth at Booth 1435 and let's talk!

06/01/2026

Today is the day. We're excited to discuss top tier safety that increases efficiency, extends battery life, and stops propagation for Battery Energy Storage Systems. Stop at Booth 1435!!

05/29/2026

DANG! Cleanpower is going to be a blast, but we know it's going to be hard to find everyone you want to visit. We'll make it easy. Save this post, so you know where to find us at Booth 1435. In between Halls A + B.

We can't wait to see you!

05/26/2026

Are you looking to incorporate Battery Energy Storage Systems to your project? Looking for fire safe solutions? EticaAG is at Booth 1435 waiting to help. There's not a better place to talk safe power than at CLEANPOWER 2026.

See you there!

05/22/2026

CLEANPOWER is right around the corner. Houston, TX | June 1-4, 2026

Stop fire at the source with LiquidShield Immersion Technology. LiquidShield is powered by Shell BESS Fluids. Learn how to integrate EticaAG's fire safe technology. Visit us at Booth 1435.

05/21/2026

Federal funding can change the procurement path for a BESS project.

One of the biggest misconceptions? “Made in America” does not automatically mean compliant.

The Build America, Buy America Act (BABA) applies to federally funded infrastructure projects, while the Buy American Act (BAA) applies to direct federal procurement. Both can affect how battery energy storage systems are sourced, documented, and evaluated before procurement.

See what determines BABA and Buy American compliance for BESS👇

BABA and Buy American compliance can determine BESS project eligibility. Learn how domestic content rules apply to battery storage.

05/19/2026

Battery storage is not just a technology decision. It is a long-term operational and financial decision.

Should you own the BESS directly? Use Energy Storage-as-a-Service? Or take a hybrid approach that outsources operations and maintenance?

Our latest blog explores:
⚡ ESaaS vs ownership
📊 Shared savings structures
🔧 Lifecycle and maintenance responsibility
🔋 Hybrid deployment models
🔥 Why thermal management and fire safety affect long-term project economics

Read more 👉

Compare Energy Storage-as-a-Service vs battery ownership, including CapEx, maintenance, shared savings, lifecycle risk, and when each model makes sense.

05/18/2026

Battery storage is being deployed in harsher environments, from desert heat to freezing winters. The question is whether systems can perform safely, consistently, and economically when conditions are least forgiving.

Extreme temperatures can reduce usable capacity, accelerate degradation, increase auxiliary load, and create uneven cell aging across the system.

Immersion cooling offers a different approach to BESS thermal management by maintaining more uniform cell temperatures across both hot and cold operating conditions.

Read more 👉

See how immersion cooling improves BESS performance in extreme heat and cold, extends battery life, and prevents thermal runaway propagation.

05/15/2026

BESS revenue stacking works when each value stream has a clear role.

Bill savings create the foundation.
Demand response adds contracted value.
Export revenue adds upside where markets support it.

The strongest stacks are coordinated—not overcommitted.

05/14/2026

Solar + storage projects can have strong economics, willing developers, and real community value, then still stall at the local level.

The reason is often uncertainty, not the technology.

Unclear zoning, undefined BESS safety requirements, and unpredictable permitting timelines create friction for cities, developers, fire officials, and residents.

Clear permitting pathways and stronger safety standards can move safer projects forward while giving communities more confidence in deployment.

See how local rules can support safer deployment 👇

Learn how local governments can enable safe solar and battery storage with clear permitting, zoning, and BESS fire safety standards.