08/07/2026
"Great destinations attract great brands," said Auro Hotels President and CEO DJ Rama announcing South Carolina's first JW Marriott. 👏🏽
Auro will transform the former Bowater building and adjacent parking garage at Falls Park into a 335-room luxury hotel. With only 35 JW Marriott hotels in the United States, Greenville joins a select group.
“Bringing JW Marriott to South Carolina is an important moment for our brand,” said Bruce Rohr, Vice President & Global Brand Leader, JW Marriott. “As we continue to grow in destinations that offer a strong sense of place and connection, Greenville stood out immediately. There is an authenticity to the city, a deep appreciation for its natural surroundings, and a clear vision for its
future that aligns closely with the values of JW Marriott."
The hotel is part of a broader partnership among Auro Hotels, City of Greenville, South Carolina Government, and master developer The Furman Co. to create the Falls Park Conference District. Centered around a cityowned conference center, the district will also include structured parking, residential and office space, retail, and expanded public green space connecting to Falls Park.
Upon opening, the hotel is expected to employ approximately 175 associates. Pending final approvals, construction is anticipated to begin in mid-2027, with an estimated construction timeline of 18 to 24 months.