Paramount Communications

06/30/2023

Do you need a Campaign Plan?

Of course, you do. That’s like asking if you need GPS on a long road trip into unfamiliar territory. However, many campaign consultants don’t produce a Campaign Plan for their clients, but just “wing it.” Bad strategy.

06/14/2023

Join the Fight to Stop School P**n Protect the Kids The so-called “progr… Thomas Cole needs your support for Defend Free Speech - Defend Our Children

06/02/2023

Friday's Campaign Digest:

In small campaigns, polls are normally a luxury. The campaign budget is simply not big enough to accommodate the cost. The bigger a campaign is, the more likely a poll is advisable and it is almost a necessity in a congressional or legislative campaign.

05/19/2023

Candidates often speculate as to whether robocalls or text messages are most effective in directly communicating with voters.

05/13/2023

Are you Ready?

How is your fundraising going? Have you drafted your fundraising letters, built your “Christmas card” list and organized your Finance Committee? If not, why not?

05/10/2023

Candidate consultations coming up!

Paramount Communications will be in Morgan Hill on May 11 and May 13 to meet with potential Santa Clara County and San Benito County candidates for 2024.

05/06/2023

Today's Campaign Digest

At one time, newspaper endorsements were considered critical for a political candidate. Now, newspapers hardly exist at all, and, if they do, they are just online. So, these type of endorsements – once eagerly sought after – are essentially worthless today.

04/24/2023

Do you live in San Luis Obispo, Santa Barbara or Ventura counties?

I am writing you today to gauge your possible interest in launching a South Coast Republican Political Action Committee for San Luis Obispo, Santa Barbara, and Ventura counties. These South Coast counties represent the “purple” part of the Central Coast which is neither prohibitively blue nor ov...

04/21/2023

If you have run for elective office in recent years, you deserve a great deal of credit just for being willing to mix it up in the political arena. It takes a lot of courage and grit to do so, especially in today’s toxic political climate.

04/13/2023

PUBLIC RELATIONS FOR ASPIRING CANDIDATES If you have run for elective office in recent years, you deserve a great deal of credit just for being willing to mix it up in the political arena. It takes a lot of courage and grit to do so, especially in today’s toxic political climate.

04/07/2023

Today's Campaign Digest on the relevance of newspaper advertising.

Generally speaking, newspaper ads today are a waste of money as daily newspapers hardly exist anymore and circulation is almost non-existent. The majority of papers in most markets are now weekly or possibly twice-weekly and readership is a small fraction of what it was at the beginning of this cent...

04/03/2023

See you in Buellton on April 11!

Paramount Communications will be in Buellton on Tuesday, April 11 to meet with potential South Coast candidates for 2024.