is a national awareness literacy campaign, focusing on the profound positive impact that reading out loud has on children, their ability to read, their desire to imagine and their life-long love or learning. We challenge families to read together at least 10 minutes a day to ensure their children are getting the best possible chance for a promising future. The Read it LOUD! Foundation is a non-pro
fit 501©3 organization started by Wally Amos, who over 35 years ago began the fight against illiteracy. Our Mission:
• To help close the literacy gap by motivating families to read out loud together, daily
Our Purpose:
• To raise awareness of the value and benefits of reading aloud
• To motivate families to give their children the precious gift of a brighter future
• To be the catalyst for kids to reach their maximum potential
• To address head on what U.S. Secretary of Education Arne Duncan calls the tragedy of “the achievement gap that exists in America before children ever arrive at Kindergarten”
Proven Value & Benefits of Reading out loud:
• Increases “language acquisition and literacy development, leading to better achievement in reading comprehension and overall success in school.” *
• Stimulates the imagination, creativity and curiosity
• Develops a positive attitude toward reading and learning; building blocks for academic success
• Creates a special bond that can last a lifetime
Why it matters:
• “The single most important activity for building knowledge required for eventual success in reading IS reading out loud to children.” *
• It has been proven that literacy- the ability to read, write and communicate clearly- will define a child’s future success in school and in life. In fact a study by the U.S. Department of Education states that crime and illiteracy are directly related, “over 63% of prisoners in the United States are functionally illiterate.”
• Studies have shown that preschoolers who have been read out loud to frequently, have stronger language skills later in life, including higher reading, spelling and IQ scores
*Department of Education’s Commission on Reading
